Just in time for the warm (almost) summer weather, Baskin-Robbins has decided to expand its menu to accommodate vegans nationwide, by launching oat milk ice cream at all 2,500 U.S. locations. Needless to say, the plant-based community is preparing to get their sweet tooth on, and gearing up for the widely beloved frozen treat.
“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option,” Shannon Blakely, VP of Marketing & Culinary at Baskin-Robbins, said in a press release. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
Amazon’s entertainment empire is about to get a massive boost.
The company announced on Wednesday that it’s signed an agreement to acquire MGM Studios for a purchase price of $8.45 billion. It’s a blockbuster deal that will further bolster Amazon’s already-potent entertainment division, the Emmy- and Academy Award-winning Amazon Studios.
The acquisition turbocharges Amazon’s efforts to make noise in Hollywood, giving the company a massive roster of beloved entertainment properties to support and mine for new ideas. And that’s in addition to an upcoming MGM slate that includes new movies for James Bond and The Addams Family, as well as House of Gucci, and the Aretha Franklin biopic Respect.
Amazon founder Jeff Bezos will officially step down from his role as chief executive on July 5, he announced during the company’s annual shareholder meeting Wednesday.
Bezos will hand the reins to Andy Jassy, who currently runs Amazon Web Services, after a nearly three-decade run leading the internet giant that made him one of the richest people in the world. Bezos will become Amazon’s executive chair.
The company first announced the leadership change as part of its February earnings report, saying Jassy would take over during the fiscal third quarter. Amazon (AMZN) had not previously shared the precise date of the transition.
A “lost” letter written by Albert Einstein to a rival physicist recently sold to an anonymous collector for $1.2 million at auction. The handwritten letter includes Einstein’s famous E=mc2 equation and is one of just four known examples of the equation in the physicist’s own handwriting, according to archivists from the Einstein Papers Project at Caltech and the Hebrew University of Jerusalem.
The one-page letter, written in German on paper with Einstein’s blind-stamped personal Princeton letterhead, was sent to Polish American physicist Ludwik Silberstein, a well-known critic of some of Einstein’s theories at the time. The document is signed “A. Einstein” and is dated Oct. 26, 1946.
B2C, or business to consumer, is the type of commerce transaction in which businesses sell products or services to consumers.
- In the B2C markets, consumer behavior is the primary driver.
- When you understand what customers want and how to motivate them to make a purchase, you’ll have success. That drive is what built the B2C sector, but that means it’s also one of the major challenges for any business entity working in B2C.
- Identifying what customers want and deciding how to distinguish your products or services from those of other vendors are major interests for market research and R&D divisions in the 21st century.
People look like their dogs—and eat like them too.
This is the finding of a new study in PLoS One. If you’ve ever wondered why organic, keto, and grain-free (and thus gluten-free!) dog foods abound, look no further than the dinner plates of dog owners: The study found that dog owners seek dog foods with the same characteristics as their own foods.
The different stages of a sales funnel correlate to the step-by-step journey of your customers as they move down that funnel. Customers start out being mere visitors on your website, they next turn into prospects, and then ultimately become qualified business leads ready to make a purchase.
The funnel metaphor makes the entire sales process appear relatively seamless, and rarely accounts for an array of challenges marketers often face. The truth is, the journey is more nuanced and layered than it appears on the surface.
Here, we discuss five key sales funnel challenges every marketer faces and ways to overcome them effectively.
Lumber and plywood prices have jumped through the roof in the U.S. Building materials prices will retreat in 2022, returning to pre-pandemic levels by 2023. They reflect housing-specific issues, not general inflation. (The general inflation is coming, I have argued, but lumber is not an early sign.)
Wood products prices typically fluctuate more than most goods, because homebuilding can move up or down much faster than sawmill capacity can. Wood products have other uses that are more stable, such as non-residential construction, crates and pallets, but new housing is the largest usage, followed by home repairs and remodeling, and both of those activities are highly cyclical.
Whether you’ve been helping customers for decades or are just starting your first venture, you may need to take out a loan to help build your business. But, taking out a business loan is a delicate process that requires careful consideration.
The thought of taking out a loan (or even multiple loans) might scare the daylights out of you. After all, it’s a big step of being in business. But, sometimes your business needs that extra helping hand to be able to grow and succeed.