Just in time for the warm (almost) summer weather, Baskin-Robbins has decided to expand its menu to accommodate vegans nationwide, by launching oat milk ice cream at all 2,500 U.S. locations. Needless to say, the plant-based community is preparing to get their sweet tooth on, and gearing up for the widely beloved frozen treat.
“We’re a brand that’s all about creating new flavor experiences and with so many people living plant-based or flexitarian lifestyles today, we couldn’t be more excited to launch our new oat milk-based option,” Shannon Blakely, VP of Marketing & Culinary at Baskin-Robbins, said in a press release. “We’re so passionate about this new base and Flavor of the Month as it’s not just an evolution of our offerings, but a sign of our passion and commitment to creating what’s ‘next’ in frozen desserts.”
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