What is B2C | businessnewsdaily.com

B2C, or business to consumer, is the type of commerce transaction in which businesses sell products or services to consumers.

  • In the B2C markets, consumer behavior is the primary driver.
  • When you understand what customers want and how to motivate them to make a purchase, you’ll have success. That drive is what built the B2C sector, but that means it’s also one of the major challenges for any business entity working in B2C.
  • Identifying what customers want and deciding how to distinguish your products or services from those of other vendors are major interests for market research and R&D divisions in the 21st century.

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