B2C, or business to consumer, is the type of commerce transaction in which businesses sell products or services to consumers.
- In the B2C markets, consumer behavior is the primary driver.
- When you understand what customers want and how to motivate them to make a purchase, you’ll have success. That drive is what built the B2C sector, but that means it’s also one of the major challenges for any business entity working in B2C.
- Identifying what customers want and deciding how to distinguish your products or services from those of other vendors are major interests for market research and R&D divisions in the 21st century.