Author Archives: knjohn

How to Close a Small Business in 6 Steps | All business

The reasons to close a business vary. Some entrepreneurs do it out of necessity, knowing that the business has simply run its course. Others may choose to close one business in order to start a new venture and to focus their attention on the new endeavor.

Closing a storefront requires more than simply locking the doors and putting up an “out of business” sign on the door. It’s important to properly file a dissolution and dissolve the business with its state of incorporation. A dissolution is a formal closure of a business with the state. Businesses may be voluntarily or involuntarily dissolved. A voluntary dissolution, for example, is one where a small business owner chooses to dissolve the business and file articles of dissolution to terminate it. Involuntary dissolutions, on the other hand, may occur to businesses in bad standing with the state. If these businesses do not take action to get back into compliance, the state may dissolve the business, and even decide to shutter it for good.

How do you file for a dissolution? Let’s take a look at what it means to properly dissolve a small business.

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Small Business Marketing Challenges: A 2024 Report Shows Anxiety | All Business

Despite an improving economy and record-setting consumer spending (The CNBC/NRF Retail Monitor shows total retail sales in the first quarter up 2.65% over 2023’s record-breaking sales totals), small businesses are struggling to effectively market their goods and services, according to the latest report from Constant Contact: Small Business Now: The Current State of SMB Marketing.

The report reveals what Constant Contact calls “a concerning trend”—many small business owners are overwhelmed by marketing, and 73% aren’t confident that their current strategy is contributing to their business goals. This uncertainty is fueled by not knowing which are the best methods for communicating with customers and lacking the time to execute campaigns. Both challenges lead to “a cycle of procrastination” that hinders small businesses from reaching their potential.

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The Rising Trend of Generational Tobacco Bans in Massachusetts | Small Biz Trends

New laws on the books in Massachusetts are threatening the future of some historic local tobacconist businesses.

Following a landmark decision by the Massachusetts Supreme Judicial Court, several Greater Boston towns are adopting something known as a generational tobacco ban.

As reported by Cigar Aficionado, the legislative actions are setting a precedent that could influence broader state and national tobacco regulations. Often with local governments, one board of councilpersons gets their ideas from another – a monkey-see, monkey-do scenario.

In March 2023, the court upheld a bylaw in the Boston suburb of Brookline that prohibited the sale of tobacco products to anyone born in the 21st century. The ruling catalyzed similar policies across neighboring towns, each with the goal of  a “Nicotine-Free Generation.”

Other towns in Massachusetts like Stoneham, Wakefield and Melrose have quickly enacted or are considering similar bans – all set to take effect by January 2025.

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San Diego Bans Polystyrene Containers | Small Biz Trends

A ban on polystyrene went into effect for small businesses in San Diego in April. Polystyrene is a synthetic polymer sometimes colloquially called Styrofoam, especially in the U.S.

The move means more costs for small businesses in that California community.

“Polystyrene plastic foam is one of the biggest sources of marine litter and costs the state and local governments millions of dollars each year to collect it from beaches, roadsides, and storm drains,” writes Mariel Garza for the Los Angeles Times.

Small businesses making less than $500,000 annually received a brief year-long exemption. But now the cost of eliminating the waste falls on the businesses that can afford it least.

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The 6 Biggest Email Marketing Challenges and How To Fix Them | Business

Email is an effective and affordable marketing tactic. Implementing email marketing is straightforward, thanks to the best email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement, and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of obstacles to overcome. We’ll take a closer look at the most significant issues plaguing marketers and how to use email marketing best practices to solve them.

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5 Warning Signs You Need to Outsource Your HR | Business

Your company’s human resources (HR) chief is responsible for many critical aspects of your workforce. They’re tasked with finding, hiring, training and assessing the performance of your employees. Your HR team is also responsible for developing an appealing culture and ensuring the company complies with all labor and employment laws. They may also oversee payroll. If you have unionized employees, HR is the liaison between your company and the union. To say that HR carries responsibility for your company’s success is an understatement.

What is HR outsourcing?

HR outsourcing is exactly what it sounds like. It is handing off some or all of your HR functions to a third party. This can be an alternative to hiring an internal HR department or used in tandem with an in-house HR professional who handles some of your HR responsibilities.

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Starliner astronauts arrive at launchpad for first crewed flight | Digital Trends

NASA astronauts Butch Wilmore and Suni Williams have arrived at the Starliner spacecraft that will take them to the International Space Station (ISS) in the first flight for the crew capsule.

A ULA Atlas V rocket will carry the Boeing-made Starliner and the two astronauts to orbit in a launch from the Kennedy Space Center in Florida that’s scheduled for 10:34 p.m. ET tonight.

Digital Trends has full details on how to watch a live stream showing the launch buildup and the early stages of the mission.

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Motorola’s next folding phone just leaked. Here’s what it looks like | Digital Trends

Motorola is apparently ready with a foldable phone refresh for 2024, but it may not be much of a literal refresh if you’re concerned about aesthetics. Weebsite 91Mobiles has leaked what the outlet claims to be “live images” of the Motorola Razr 50 Ultra following its appearance in a regulatory database.

Motorola seems to be carrying over the Motorola Razr 40 Ultra’s fundamental design for yet another generation, but that’s not necessarily bad news. Available in the U.S. under the Motorola Razr Plus branding, this phone was hailed for its “unmatched cover screen, stunning hardware, and powerful specs” in Digital Trends’ review.

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Innovative Marketing Strategies for Medical Professionals | The Startup Magazine

Even in this digital age, healthcare is more competitive than ever. Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. Dr. Gibran Khurshid points out that traditional marketing avenues such as billboards and print advertisements are no longer sufficient. Medical professionals must adopt innovative marketing strategies that harness the power of technology and human connection to stand out. Below, we explore some dynamic marketing strategies tailored for medical professionals eager to elevate their practice.

Content Marketing Tailored to Patient Education

One of the most powerful tools in a medical professional’s marketing arsenal is educational content. Medical professionals can demonstrate their expertise and build trust with potential patients by creating informative blog posts, videos, and infographics. Quality content answering common health questions, explaining procedures, or giving tips for maintaining a healthy lifestyle can provide real value. This elevates your authority in the field and improves search engine rankings, making your practice more visible online.  Keeping your content fresh, relevant, and engaging is key to attracting new patients while retaining existing ones.

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Mastering the Early Stages of Business with Strategic Use of Microsoft Dynamics Expertise | The Startup Magazine

Selecting the right technological tools and expert guidance during the formative phases of a startup can significantly influence its trajectory toward success. For startups eager to establish an efficient operational framework from the start, the decision to hire Microsoft Dynamics experts becomes instrumental. As a versatile ERP system, Microsoft Dynamics caters to a variety of business needs, supporting everything from sales management to customer interactions. Its modular nature allows for customized setups that can grow with your business, providing an infrastructure that adapts to both current needs and future expansion.

This solution not only streamlines complex processes but also enhances overall business performance, making it a strategic asset for any emerging business aiming for sustained growth.

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