Monthly Archives: November 2023

How to Make Money on TikTok in 2023: The 15 Best Ways | Small Biz Trends

Posted on November 30, 2023 by knjohn | Leave a comment

TikTok, the dynamic short video-sharing platform, has witnessed exponential growth and popularity in recent years, becoming a sensation on the internet. Hosting short-form videos ranging from fifteen seconds to three minutes, this platform has accrued over a billion users worldwide. In the US alone, the app has been downloaded more than 200 million times, marking its footprint as a global phenomenon. Beyond its entertainment value, many are seeking to understand how to make money on TikTok.

Creators on TikTok leverage their smartphones to create and share a vast range of short videos, including dance, comedy, and educational content. The platform’s reach and engagement have also attracted numerous micro and macro-influencers to share their unique content with an eager and engaged audience.

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Posted in Tools and Information

Tagged Make Money, TikTok

What is Affiliate Marketing? Everything You Need to Know in 2023 | Small Biz Trends

Posted on November 30, 2023 by knjohn | Leave a comment

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer.

Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. By simply inserting tracked affiliate links into the text of your blog or website, you can literally earn money with little effort.

To begin, all you need is a captive audience and an affiliate program to earn commissions on new leads or sales generated when readers click on the links. Affiliate marketing is popular among businesses because it only pays if a specific action results in an increase in sales.

You can make quick money as a marketing affiliate by recommending great products and services to your readers.

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Posted in Tools and Information

Tagged Affiliate Marketing, commission, supplement your income

Tips for Opening Another Business Location | Business

Posted on November 29, 2023 by knjohn | Leave a comment

If you run a successful brick-and-mortar business, you may be considering expanding to a second location. Opening a new store can be exciting, but it does come with significant risks. Another outpost brings additional costs, and there’s no guarantee your new location will be as successful as the first. However, if you go about it the right way, expanding your business can help you find new customers and achieve more profitable growth.

Tips for opening another business location

Opening and operating a second location takes as much work and consideration as your initial one. The following tips can set you up for success.

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How to Differentiate Your Product From the Competition | Business.com

Posted on November 29, 2023 by knjohn | Leave a comment

As a business owner, understanding how to differentiate your brand from competitors is crucial. Business differentiation gives you the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy.

We’ll outline seven ways to differentiate your offerings from the competition’s, explain more about product differentiation and share examples of businesses that have successfully separated themselves from the competition.

How to differentiate your products and services

You can rise above the competition in many ways. Consider the following suggestions to go the extra mile, ensure customer happiness, and set yourself apart from your rivals.

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Posted in Tools and Information

Tagged Competition, differentiate your brand, Differentiate Your Product

There’s a big problem with smartphone software updates | Digital Trends

Posted on November 28, 2023 by knjohn | Leave a comment

Software updates, the lifeblood of our phones, are a confusing mess — and we need to let manufacturers know there’s a problem. Those are bold words for a seemingly boring aspect of our phones, but it’s true.

We absolutely need updates regularly delivered to our phones, but we don’t need questionable features so they become “newsworthy” events, and updates need to be better presented to the people actually using the device itself.

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Posted in News and Views

Tagged smartphones, software updates

I’m worried about the future of the Microsoft Surface | Digital Trends

Posted on November 28, 2023 by knjohn | Leave a comment

I’ve always rooted for the Surface. What started exclusively as a way to push the concept of the Windows 2-in-1 has grown into a full-fledged premium laptop brand, with options at nearly every price point.

But after a year like 2023, it’s hard not to feel like we may be reaching a turning point for the brand.

This year was a very slow year for the Surface. Microsoft announced four new Surface devices in 2023: the Surface Go 4, Surface Laptop Go 3, Surface Hub 3, and the Surface Laptop Studio 2. That might sound like a lot, but when you break it down, the “Go” devices are both budget-focused, and the Surface Hub 3 is a purely commercial product. The Surface Laptop Studio 2 was really the only exciting new consumer device announced, and it was a fairly minor spec update. The Surface line has never been known for consistent updates or drastic design changes, but that’s still a very quiet set of updates to Microsoft’s flagship line of PCs.

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Posted in News and Views

Tagged Microsoft Surface, Surface Go 4, Windows

Strategies to Combat Entrepreneurial Loneliness | The Startup Magazine

Posted on November 27, 2023 by knjohn | Leave a comment

Success often comes at a cost, with many successful businessmen and women finding themselves feeling isolated and loneliness is often an issue. The demands of a high-powered career can leave little room for personal connections and relationships. The sheer weight of responsibility and the perpetual hustle to maintain and grow their businesses can be isolating. However, in the digital age, various dating services have emerged to bridge the gap between successful individuals and the search for companionship, offering a glimmer of hope for those who desire to balance their professional success with personal fulfillment.

The Loneliness of Success in Business

Success in the business world often requires relentless dedication and an unwavering commitment to one’s goals and objectives. This single-minded pursuit of success can lead to the unintended mental health consequence of loneliness, where personal connections and relationships take a back seat to professional endeavors. The lonely corridors of executive offices and boardrooms can become a second home, gradually replacing the warmth of social interactions with the cold, sterile environment of the workplace. This isolation can become especially pronounced for businessmen and women who have to balance the demands of their careers with the inherent desire for companionship and emotional connection, creating a void that they long to fill.

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Posted in Tools and Information

Tagged Entrepreneurial Loneliness, feeling isolated and lonely, personal connections and relationships

Building a Brand from Scratch: How Startups Can Craft a Compelling Online Presence | The Startup Magazine

Posted on November 27, 2023 by knjohn | Leave a comment

Are you a startup business owner looking to establish an online presence but feeling overwhelmed and unsure how to begin? You’re not alone; countless startups struggle with the challenge of creating a strong, memorable brand. Building your brand from scratch is no easy task – it can be incredibly daunting.

But that doesn’t mean it’s unachievable! With the right strategies and guidance from a digital marketing agency for startups, you can craft an effective online presence that commands attention and inspires loyalty in customers. In this blog post, we’ll provide insight into how startups like yours can create an inspiring brand voice and cultivate long-term customer relationships with digital marketing tools.

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Posted in Tools and Information

Tagged Building a Brand from Scratch, online presence, startups

PepsiCo sued by New York state for plastic pollution | BBC News

Posted on November 17, 2023 by knjohn | Leave a comment

PepsiCo has been sued by New York state for plastic pollution along the Buffalo River that is allegedly contaminating the water and harming wildlife.

According to the lawsuit, PepsiCo is the single largest identifiable contributor to the problem.

PepsiCo’s spokesperson has told the BBC that it has been “transparent in its journey to reduce the use of plastic”. Last week Coca-Cola, Danone, and Nestle were accused of making misleading claims about their plastic bottles. PepsiCo, the maker of Pepsi, Doritos, and other snacks, is the world’s second-biggest food company. It is the latest major corporation to face a lawsuit by local authorities about its impact on the environment.

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Tagged New York, PepsiCo, plastic pollution