Unfortunately, it turns out we actually kind of like watching Instagram Reels.
When Instagram first launched Reels and promised to pivot the social media platform to video, users were livid. We threw fits. Kylie Jenner demanded that we “make Instagram Instagram again.” And, at first, Reels flopped as a lame version of TikTok.
But, at Meta’s earnings call on Wednesday, Mark Zuckerberg reported that time spent on Instagram had risen by 24 percent, an engagement increase he blames on Instagram Reels.