The Biggest Marketing Mistake Is Forgetting Lifetime Value | Forbes

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.

Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.

“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”

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Behaviors That Prevent Your Business From Growing | business.com

Some of your behaviors are preventing your business from growing as you want it to.

You are working countless hours, sacrificing your time, being tenacious when things are not going your way and feeling exhausted most of the time. Unfortunately, being a small business owner can sometimes feel like a thankless job.

On the surface, when things feel like they are at a standstill, no matter how hard you try to grow, you might automatically think that what you need is just a little more time or just a bit more money and then things will finally turn for you. Knee-jerk reactions to this way of thinking may make you seek a loan to increase your cash flow or extend your operational hours to increase your capacity, but in reality, those might not be the things you need at all.

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How to Get the Best From the Samsung Galaxy Note 10 Plus Camera | Digital Trends

The Galaxy Note 10 Plus is the best looking Note smartphone Samsung has ever made, especially in the stunning aura glow color, but what about the camera? The good news is, it’s one of Samsung’s best too, and if you’ve grabbed this great phone with the intention of snapping some pictures worthy of its flagship status, we’ve got a full guide on how to get the most from it. Not grabbed one yet? Read our Note 10 Plus review to find out why you should.

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Common Workplace Injuries Employers Need to Be Aware Of | The Startup Magazine

Up to 5,000 workers get killed each year in the workplace. You are responsible for the safety of your workplace as an employer. Of course, you cannot prevent every workplace injury, accidents happen sometimes.

That’s why it’s important to focus on the most common workplace injuries. You need to encourage an environment that promotes health and safety at work. This isn’t just to prevent injuries. You also need to protect yourself against claims when things go wrong.

You may be reluctant to spend money on safety procedures. But, this will save you money overall in the long-term and protect your workers. Let’s check out the most common workplace injuries below. Let’s get started!

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Brits going Dutch over Brexit | BBC News

Would you sacrifice your nationality to secure the rights guaranteed to EU citizens?

There’s been a rapid rise in the number of British nationals living in the Netherlands applying to become Dutch since the UK voted in a referendum to leave the European Union.

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Google’s Newest Gadget for Your Home Is Literally Always Watching You | Inc.com

The Google Nest Hub Max seems like a pretty smart device–even if the name could use some work. It also has some pretty cool features. For example, the device will display the calendar or content customized for the person who happens to be looking at it, without them having to log on. That sounds really cool, but in order for it to work, there’s one giant catch.

It’s literally always watching you.

That’s because the Google Nest Hub Max’s front-facing camera is always on so it can detect and analyze faces and determine who’s interacting with. That also means that the device can be controlled with a series of gestures. I guess that’s cool, but Google wanting to put a camera in my house that’s always on? What could possibly go wrong?

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A Simple Hack Elevates This Office Sideboard | IKEA Hackers

Plain IKEA KALLAX gets upgraded to office sideboard

I wanted a side surface to my bay window desk which also had a lot of storage, so the KALLAX offered a blank canvas to work from.

A few months earlier I had bought a second hand upcycled IKEA STOCKHOLM walnut veneer coffee table. It had been covered in Orla Kiely wallpaper and varnished.

So I wanted to embrace this within the unit I made.

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The Challenge of Seeing Progress | The Simple Dollar

This is a challenge with almost every long term goal that people face. Once you start down the long journey of that goal, it can become very difficult to actually detect any sort of forward progress on that goal in your day to day life. You are making progress, but it doesn’t feel like you’re making any progress, and that can go on and on and on.

While much of the advice for handling the “boring middle” works well in terms of developing a sustainable pattern of behavior so that you can keep on moving forward even when it’s boring, it doesn’t help much with this very real issue. The only suggestion that really touches on this at all is developing milestones along the way and celebrating those milestones in a non-disruptive way.

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Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs | TechCrunch

Privacy-minded changes to smartphone operating systems which foreground the background activity of third party apps are helping to spotlight more of the surveillance infrastructure deployed by adtech giants to track and profile human eyeballs for profit.

To wit: iOS 13, which will be generally released later this week, has already been spotted catching Facebook’s app trying to use Bluetooth to track nearby users.

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Artificial Intelligence Confronts a ‘Reproducibility’ Crisis | WIRED

A few years ago, Joelle Pineau, a computer science professor at McGill, was helping her students design a new algorithm when they fell into a rut. Her lab studies reinforcement learning, a type of artificial intelligence that’s used, among other things, to help virtual characters (“half cheetah” and “ant” are popular) teach themselves how to move about in virtual worlds. It’s a prerequisite to building autonomous robots and cars. Pineau’s students hoped to improve on another lab’s system. But first they had to rebuild it, and their design, for reasons unknown, was falling short of its promised results. Until, that is, the students tried some “creative manipulations” that didn’t appear in the other lab’s paper.

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