How to Market Your Handmade Goods Business | businessnewsdaily.com

February 26, 2026February 25, 2026 ~ knjohn ~ Leave a comment

Established businesses with large funding and significant revenue have the budgets for marketing and advertising firms. Tiny companies, like a jewelry-making business that started in a garage or a clothing line based in someone’s bedroom, can’t always market the same way. However, many creative marketing options exist for businesses that sell handmade goods.

This guide offers tips for handmade businesses to help get the word out about artisanal products that many customers value over mass-produced goods.

1. Build your own website.

“Anyone who has aspirations of being successful selling their products online needs a website, period,” said Jonathan Peacock, founder of Zibbet. “When promoting your brand online, you need somewhere to send them. This must be a website that you own, not a marketplace store like Etsy.”

The Biggest Business Insurance Risks | Business News Daily

February 26, 2026February 25, 2026 ~ knjohn ~ Leave a comment

Insurance risk refers to the possibility of something going wrong that would expose your business – or the insurer – to financial damages. Business risk and insurance risk often overlap. By fully understanding the different types of business risk, you can better understand insurance risk and thus how insurance can protect your business from serious problems.

Here are the four main categories of risk to consider:

Operational: Operational risk addresses your business’s day-to-day dealings, including handling equipment, workers, customers, and your overall product or service. By insuring tangible assets like equipment and property, you can mitigate risk, and by protecting your business operations from outside events, like natural disasters, you’ll be covered.

How Small Businesses Can Do Better Together Than Apart With Coopetition | AllBusiness.com

February 25, 2026 ~ knjohn ~ Leave a comment

You already sense it. The game has tilted toward collaboration as the new face of competition. A small business competing in isolation is like an individual bringing a knife to a gunfight, especially when big corporations have tanks and missiles.

In market after market, firms that once fought for inches now build lanes together, then race in them. The giants signpost the shift. Apple and Samsung are dueling for smartphone sales, while Samsung’s component arm supplies the OLED displays that make iPhones glow. This summer, they even expanded their partnership, and Samsung now supplies chips from a Texas factory for Apple’s iPhones. Apple and Google wrestle for mobile mindshare, yet Google pays Apple billions each year to be the default search engine on iPhone. The rivals compete in devices and services, while cooperating where both gain reach and revenue.

Beyond the Hype: The Messy Reality of Training AI | AllBusiness.com

February 25, 2026 ~ knjohn ~ Leave a comment

Scour LinkedIn jobs and you’re sure to come across half a dozen listings like the following: “Content Reviewer: Review AI content for clarity. Set your own hours.”

There are variations of these roles, but the deluge on job boards means one thing: training AI models is a real business. One World Economic Forum survey shows the fastest-growing skill in the marketplace is “AI and big data.”

Despite my initial hesitation about AI (I’m a writer, so I’ve had concerns about AI replacing my role), I decided to get on board with data annotation and AI data training. I’ve spent the last few months hopping from company to company, and I’d like to share an insider’s view of my experience.

Google Gemini Enhances Music Creation with New Audio Verification Tools | Small Biz Trends

February 24, 2026February 23, 2026 ~ knjohn ~ Leave a comment

Google’s Gemini app is stepping into the spotlight with its latest feature: enhanced audio verification capabilities that could significantly benefit small business owners. With a focus on responsible AI use, Gemini aims to streamline content creation while ensuring copyright compliance—a crucial balance in today’s digital landscape.

At the heart of this innovation is the integration of SynthID, Google’s imperceptible watermark that identifies AI-generated content across various media formats, including audio. For small business owners who rely on original content to promote their brands, this is an important tool. By uploading audio files into the Gemini app, users can now quickly verify whether the content was generated using Google AI, helping to prevent the unintentional use of copyrighted materials.

“This new verification feature helps creators know if their content is safe to use,” said a Google representative. “It broadens the capacities of the Gemini app and reinforces our commitment to responsible AI development.”

Small Businesses Boost Marketing Budgets Amid Economic Uncertainty| Small Biz Trends

February 24, 2026February 23, 2026 ~ knjohn ~ Leave a comment

Small businesses are taking bold steps into 2026, choosing to increase their marketing budgets even amid economic uncertainty. A recent report from Constant Contact reveals that 68% of small and mid-sized businesses (SMBs) expect to boost their marketing expenditures to combat looming inflation, highlighting a resilient mindset in a challenging economic landscape.

Amidst ongoing concerns about rising costs—cited as the primary worry by 41% of small business owners—the data suggests a strategic pivot. Instead of retreating from marketing efforts, these entrepreneurs are gearing up to seize new opportunities. “Small business owners are entering 2026 with a clear directive: do more, but do it smarter,” said Smita Wadhawan, Chief Marketing Officer at Constant Contact. This insight underlines a collective shift in thinking about marketing as an essential investment rather than a discretionary expense.

The report shows that 74% of small business owners plan to invest more time in marketing strategies in 2026. With apprehension about economic pressures, the focus is on maximizing the effectiveness of both financial resources and time spent.

Nonprofits are lacking the resources to fully utilize AI | Fast Company

February 23, 2026 ~ knjohn ~ Leave a comment

Uncertainty is the defining condition of our time. The pandemic reminded us how quickly our systems can fracture. Today, with political shifts, economic instability, and technological disruption intersecting, leaders are preparing for more turbulence ahead.

From where I sit, however, there are nearly 2 million reasons to be optimistic. America’s 1.9 million nonprofits make up a fiercely resilient force for scaling impact to our toughest challenges. They deliver food and housing, safeguard youth wellbeing, respond to natural disasters, and fight for fairness and opportunity. They are trusted by millions of people across many topic areas—and they are built to move fast, adapt, and deliver under pressure.

The Senate budget bill would essentially kill wind and solar development | Fast Company

February 23, 2026 ~ knjohn ~ Leave a comment

From the outset, President Trump’s One Big Beautiful Bill Act was always going to be bad for renewables (and U.S. energy consumers), because it rolled back clean energy tax credits that have spurred billions of dollars of investments into technology like wind, solar, batteries, and electric vehicles.

But recent changes to the bill’s text go even further, more aggressively phasing out the current clean energy tax incentives, and also adding a new tax on solar and wind projects. These changes will effectively kill many clean energy projects, cut millions of jobs, and raise the average American’s electricity bills in every state, experts say.

3 Things You Should Know Before You Sell Your Home | The Startup Magazine

February 13, 2026 ~ knjohn ~ Leave a comment

Selling your home is a major decision, and it usually comes with a mix of excitement and uncertainty. You might be thinking about your next move, your financial goals, or how quickly you want everything to happen. Before you jump into listing photos and open houses, it helps to understand a few key factors that can shape the entire selling experience. From who you choose to work with to which updates are actually worth your time and money, small choices can have a big impact. Knowing what to focus on early in your residential home sale can help you feel confident and prepared as you move forward.

Getting Smarter About Risk: How Multifamily Operators are Beating the Next Rate Hike | The Startup Magazine

February 13, 2026 ~ knjohn ~ Leave a comment

A multifamily property is more than merely a collection of apartments—it’s a living ecosystem of residents, staff, and multifamily property operations systems that all have to work together every single day.

From leaky pipes and roof wear to storm damage and routine repairs, keeping these buildings running smoothly has always depended on a balance between good management and reliable insurance.

But, that balance is starting to shift. As multifamily property insurance renewals head into 2026, insurers are relying less on pricing alone and more on higher deductibles and retained risk. They are quietly changing how everyday property damage is paid for—and who ultimately bears the cost.