‘Project Zero’ Unveiled as Amazon’s Effort to Stop Counterfeits | Business News Daily

Amazon just announced an initiative that it hopes will curtail the long-running issue of third parties selling counterfeit products on the platform.

Dubbed Project Zero, the free program will reportedly draw on the corporation’s technological prowess to streamline its enforcement of existing anti-counterfeit policies.

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The Importance of Deep Sleep for Your Mind and Body and How to Get It | Life Hack

Do you want the secret to health and wellness?

Sure you do, everyone does. Everyone is looking for the miracle supplement, workout or tip that can change their lives seemingly overnight. Well such a thing does exist, is available to you anytime, and will cost you nothing.

It’s sleep — specifically deep sleep.

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Does Coca-Cola Have A Billion-Dollar Brand in Cold-Pressed Juice Favorite Suja Life? | Forbes

At Suja Life’s 122,000 square-foot factory outside of San Diego, one and a half million bottles roll off conveyor belts every week, with colorful labels that tout cold-pressed juices and ingredients like kale and monkfruit.

Since moving in two years ago, the company has invested some $30 million in this plant. It now sells 95 drinks—from kombucha to drinking vinegars and plant-based protein milks—and moves quickly to get them to shelves from Target and Publix to Costco and Whole Foods. In fact, it can develop an entirely new product and get it to customers within eight weeks—a speed rare in the beverage industry. That agility has enabled Suja to develop more than 250 products in the six years since it was founded, and on any given day the factory is producing as many as 15 different styles. Last year Suja hit $100 million in revenue for the first time, a milestone in the perennially crowded industry, with gross margins of 40%. It’s nearly tripled in four years, when sales topped $40 million.

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Morningstar Farms is going full vegan soon and it can’t wait to tell everyone | Fast company

Like every other trendy diet follower, Morningstar Farms can’t wait to tell you that it’s vegan now. The Kellogg-owned company behind Chik Patties and fake bacon strips and Spicy Black Bean Burgers announced plans to makes all of its products 100% plant-based (vegan) by 2021.

Vegans who don’t read labels very well may be surprised to learn that many Morningstar Farm products contain egg whites or milk fat. Just last year, the company switched its popular Buffalo Wings, Chik’n Nuggets, and Buffalo Chik Patties recipes so vegans could work off their hangovers with Buffalo Wings like the rest of the planet.

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What is a Click and Mortar Model and How Can It Work for your Business? | Small Business Trends

Simply put, a click and mortar business is an integrated model that combines both online and off-line operations. Retailers have a website here that customers can shop on but these same folks still have the option of buying products in a brick-and-mortar store. The strategy involved is often called omnichannel.

One of the big bonuses is the fact that there’s an enhanced shopping experience with more flexibility, service and convenience.

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5 Online Marketing Funnels You Probably Aren’t Using (But Should) | AllBusiness.com

An online marketing funnel is a marketing strategy for companies to get a consistent stream of new leads or sales from their website. Most online entrepreneurs should have at least one type of lead or sales funnel in place. However, there are several types of marketing funnels that many online entrepreneurs and business owners are not using.

Here we will go over five online marketing funnels you may not be using right now, but should.

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Essential Customer Service Skills Every Business Needs | Business

Customer service is one of the most drivers of customer retention and business growth for any company. As a skill, it not only impacts the core business metrics but is responsible for talent retention in the company as well.

There was a time in business when customer service was only one of the many cogs in the machine. But now, in the digital age, customer care is the name of the game. More than ever before, consumers have the ability to share customer experiences and truly shape the success or failure of a business.

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Alexa is Literally on Fire as Echo Dot Reportedly Bursts Into Flames | Digital Trends

The third-generation Amazon Echo Dot is total fire, but for one family, that description became too true for comfort. Joe Jachym, a retired firefighter, says he came home on Sunday, February 24, to find his kitchen filling with smoke and his third-generation Amazon Echo Dot in flames. According to Jachym, an electrical fire centered around the plug or the outlet would throw the breaker and (in theory) extinguish the flames, but neither the plug or the outlet was damaged — only the smart assistant.

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Amina Oyagbola Explains the Value of Mentorship for Entrepreneurs | The Startup Magazine

Mentorship is crucial for all business owners, but it is doubly important for entrepreneurs. Entrepreneurs take on many more risks than other business owners and need innovative solutions to the problems of running a company. For new and existing entrepreneurs alike, it is vital to engage with a mentor. Amina Oyagbola details the reasons why entrepreneurs need mentorship and offers suggestions as to how a business person might find a mentor to turn to in times of need.

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Benefits of Amazon Liquidation Auctions | The Startup Magazine

Amazon has changed the landscape of retail sales forever. One of the keys to the company’s success is their customer-friendly return policy. Although the company has been blocking customer accounts lately in response to too many returns, it’s generally easy to send something back to Amazon, and that can benefit you and your own business. Here’s how you can deal with Amazon returns.

What happens to Amazon returns?

It may seem hard to believe when you run a small company, but an enterprise as big as Amazon can’t afford to worry about their returns or allow them to take up space. For the most part, they barely even inspect returns. Instead, Amazon loads them up onto pallets and sells them off at a steep discount.

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