Customer Pain Points: What They Are And Why They’re Important | The Startup Magazine

Solving people’s problems is the best way to make money. Every business that does so is sure to see success. In fact, they say that necessity is the mother of invention. This is just another way to say that the best way to go is to make something that helps people and it will be a hit. The trick is to figure out what problems people are having and then find a way to get them to understand that you have the solution: what are your customer pain points?

For example, optimizing your sales page with a video that helps the potential customers understand that your product or service is the solution to their problem is a good start. And you should have it professionally done by a company like Zipinmedia, a local video production company in Miami.

At the heart of solving your customer pain points is understanding your target audience and knowing what it is that they actually need. In this article, we will go over what some common pain points are so you can identify where your visitors are getting stuck.

Read More

Google gives security keys to 10,000 high-risk users | BBC News

Google is giving free physical USB security keys to 10,000 users at high risk of being hacked – such as politicians and human rights activists.

The USB keys provide two-factor authentication – an additional layer of security beyond a password.

Google says it wants to encourage people to join its “advanced protection programme” for high-profile users.

It follows news that the firm sent thousands of warnings to Gmail users who were targeted by hackers.

Read More

10 Things to Check Before Buying a Refurbished iPhone | The Startup Magazine

Before you decide on buying a refurbished iPhone X, you should take into consideration that it may not be an ideal choice for you. It is important to consider the following things when buying a used phone:

  • Quality of the phone
  • Condition of the phone
  • Repairs needed
  • Original features
  • Does the phone have a warranty?
  • Is the battery good?
  • Does the phone have any scratches or dents on it?
  • Does it have water damage?
  • Is it unlocked or can be unlocked for use with a new carrier?
  • Can you restore your personal data from an old backup file to the new phone if needed?
  • Are there any existing problems with the phone that could cause trouble in the future, or is there a history of hardware problems or poor quality control with this brand of phone, in general?

With the release of Apple’s newest iPhone, there are more refurbished iPhone x for sale than ever before. This is great news for those who want to save some money but are unsure about buying a new phone. Apple has released a new phone that many people are dying to get their hands on. But with the iPhone X being released only recently, there is no way around it – you’ll have to find an older model or refurbished iPhone x for sale if you want to buy the latest smartphone.

Read More

Here’s What Customers Love, and Hate, the Most About Online Shopping | Inc.com

A new report reveals the elements of your business’s e-commerce presence that customers care about the most–as well as the problems you must avoid.

Customers expressed greater satisfaction with shopping on desktop than on mobile websites or apps. “Mobile still has catching up to do,” said Lauren Freedman, senior consumer insights analyst at Digital Commerce 360, a Chicago-based research and media firm that released the report Monday along with Los Angeles-based customer analytics company Bizrate Insights. The report, which is based on a September survey of 1,000 online shoppers, recommends companies brush up on their mobile UX design.

Read More

On ten years of ‘The Vertical Farm’ | TechCrunch

Roughly two hours pass between my initial email and our first Zoom chat — on a Sunday, no less. I skip the post-gym shower and pop on a baseball cap, because I’m not sure when the opportunity will present itself again.

After more than two decades of espousing the benefits of vertical farming around the world, it seems Dickson Despommier is still every bit as eager to talk about the subject as I am. This is likely due, in no small part, to the tenth anniversary edition of The Vertical Farm, which arrived late last year. In a culture that seems almost irrevocably hung up on anniversaries, this occasion feels earned, largely due to everything that transpired in that intervening decade.

Read More

Borrowed a School Laptop? Mind Your Open Tabs | WIRED

WHEN TENS OF millions of students suddenly had to learn remotely, schools lent laptops and tablets to those without them. But those devices typically came with monitoring software, marketed as a way to protect students and keep them on-task. Now, some privacy advocates, parents, and teachers say that software created a new digital divide, limiting what some students could do and putting them at increased risk of disciplinary action.

One day last fall, Ramsey Hootman’s son, then a fifth grader in the West Contra Costa School District in California, came to her with a problem: He was trying to write a social studies report when the tabs on his browser kept closing. Every time he tried to open a new tab to study, it disappeared.

Read More

4 Things You Can Do Right Now If You Are Feeling Anxious | Entrepreneur

A few weeks ago, I thought I had a panic attack. I was stuck in traffic, which is saying a lot since I live in a town of 20,000 people. Road construction and tourists clogged the roads, and I was annoyed. I was late to pick up my son from golf practice, and I was still reeling from the horrifying images of people hanging on to airplanes in Afghanistan. As the CEO of a fast-growing company, my to-do was weighing on me and pangs of guilt flooded me.

I really should be working instead of fighting traffic, I thought. I was also worried about my employees in Reno who were suffering from smoke inhalation due to catastrophic fires. I got home and told my husband we needed to buy a generator and a food-growing dome in preparation for the end of the world.

Read More

Small Business Insurance | Getentrepreneurial.com

When making financial decisions for your small business or startup, it can be tempting to cut costs by only signing up for the business insurance you’re legally required to have. However, just one uninsured accident can cost more than your monthly premium – it can cost you your business. With many types of business insurance available, it can be tough to know just which kinds you need. Small business owners should analyze their needs to make strategic decisions about which plans are right for them.

What is business insurance, and why do you need it?

When accidents happen, you want to be protected. Business insurance protects your business from financial loss during times of crisis or unforeseen events. There is no one-size-fits-all business insurance; instead, there are several types of insurance that can protect your business, and the exact combination of policies you need depends on your unique circumstances.

Read More

Rheumatoid arthritis linked with gut bacteria imbalance | New Atlas

Impressive new research led by a team from University College London is suggesting bacterial imbalances in the gut microbiome may play a major role in the development of rheumatoid arthritis. The preclinical study found damage to the gut lining directly correlates with joint inflammation and arthritis severity.

For some time now researchers have reported consistent links between gut microbiome abnormalities and rheumatoid arthritis, and increasing populations of certain types of bad bacteria have frequently been associated with arthritis severity.

Read More

What Is Aeroponic Farming and How Does It Work? | Green Matters

Derived from the Greek word for air, aeroponic farming is similar in many ways to other soilless growing techniques like hydroponics. Yet, while this method still relies on a nutrient-rich delivery system, aeroponics is unique for its ability to grow faster, more plentifully, and using less water than many other growing methods. But what makes aeroponics so special, in the first place? And how does it actually work?

What is aeroponic farming?

In short, aeroponic farming is the growing of fruits and vegetables without necessitating the need for soil. According to Living Greens Farm, aeroponic farming was first developed for academic purposes in the 1920s. Without soil, students were able to properly examine root growth in real-time. Meanwhile, NASA saw the potential in this new growing method, and by the late ’90s, NASA had begun using it as a way for growing food in space — a locale that is notoriously bereft of soil.

Read More