Monthly Archives: October 2020

Ocean Cleanup launches its first ocean plastic product: sunglasses | Fast Company

Late in 2019, the Ocean Cleanup crew returned from the Great Pacific Garbage Patch with its first load of plastic waste harvested from the ocean during a pilot test of its trash-fighting technology, proving that it could skim plastic off the surface of the water. But then came the next hurdle in the company’s yearslong quest to prove its effectiveness: how to recycle that plastic so it didn’t become waste again.

“It was actually quite a challenge, because this material has sometimes been out there for decades,” says Boyan Slat, CEO and founder of the Ocean Cleanup. “A lot of this stuff is quite brittle, quite degraded. It’s also very mixed. You see half of it being fishing nets, the other half being more rigid objects, like bottles and crates. So turning it into a usable material was quite a journey. When we announced that we were going to do this late last year, we didn’t know whether we could do it.”

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They Were Rejected On Shark Tank And Today Are Making Millions | Forbes

The investors from TV’s Shark Tank aren’t going to want to see this. Here are ten ventures turned down on the show, that have become great successes.

Cellhelmet

Cellhelmet provides protective cases for your most precious possession – your cell phone. Since being turned down on Shark Tank, Cellhelmet has gone on to create a whole suite of mobile device accessories including charging solutions, power banks and screen protectors. Their products can now be found in 3,000 stores, and they have offices in both the US and China.

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11 Steps to Validating Your Startup Idea | AllBusiness.com

Are you an entrepreneur who has tried out multiple business ideas, but hasn’t yet figured out the perfect idea for your new business? Well, you’re not alone. In fact, many startup founders experience a few failed products before finding success.

The best way to avoid falling into this trap is to launch an MVP (minimum viable product) that validates your startup idea before you put all of your time and energy into it. There are countless ways to launch a business MVP, so let’s go over the most important steps and what has worked for me in my business.

1. Let the idea find you, instead of forcing an idea

Many startup founders (and I’ve also made this mistake) approach finding a right startup idea the wrong way: they start from a blank slate. Then they try to come up with ideas that people may possibly find cool. They start with ideas rather than problems.

This is actually a backwards approach. Instead of trying to find a startup idea, you should instead look for problems that you might be having or problems that others are experiencing.

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5 Ways to Make Your Content Marketing Strategy Work for Your Small Business | Small Business Trends

Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and  60% say that content marketing is very or extremely important to their overall business strategy.

How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization.

If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

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Why Mentoring is More Critical Than Ever |Management Consulting Connection

Mentoring programs can significantly impact organizations’ business goals, professional development, and leadership development. Research finds that the top benefits to organizations with formal mentoring programs include higher employee engagement and retention, support for the growth of high-potential employees, the creation of intra-organizational relationships and collaboration, and knowledge management and transfer. What’s more, 75% of executives say mentoring has been critical to their career development.

A survey by ATD Research found that the top three benefits mentees received from participating in mentoring programs are professional development, a better understanding of organizational culture, and the development of new perspectives. The top three benefits mentors received from participating in mentoring programs are the development of new perspectives, the development of leadership skills, and insight into the organization. Another study found that people who served as mentors experienced lower levels of anxiety and described their job as more meaningful than those who did not mentor.

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How to Use Google Analytics | business.com

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here’s how to use it effectively.

Google Analytics is an incredibly useful tool for businesses of all sizes, but because of its many complicated terms and metrics, it can be difficult to understand. Use this guide to learn what Google Analytics is, to see how to set up a Google Analytics account and to familiarize yourself with some of the most important metrics and terms.

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Makers Of Impossible Burger Are Working On Plant-Based Milk | Digital Trends

The meat-free Impossible Burger has gone from “impossible” to “frankly, pretty commonplace” within an impressively short period of time. Perhaps looking for its next big sci-fi challenge, Impossible Foods announced Tuesday that it is moving beyond plant-based meat and into another animal product in the form of plant-based milk.

“The plant-based alternatives that are out there are inadequate,” Impossible CEO Pat Brown said. “The reality is that if they weren’t, there wouldn’t be a dairy market.”

While Impossible Milk is still in the research and development phase and not yet available commercially, the company showed off samples of the new milk-inspired foodstuff (err, drinkstuff) during a demonstration from its food lab; showcasing a plant-based milk alternative that appears far more creamy and milklike than current milk substitutes such as soy milk, almond milk, coconut milk, and assorted others. It also will not curdle when it comes into contact with hot beverages, as shown by the researcher carrying out the demo by mixing it with hot coffee.

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5 Tips for Beginning Bitcoin Investors | The Startup Magazine

You’ve heard about that teenager or grandmother or your brother-in-law’s co-worker’s cousin who invested a little bit of money in bitcoin and struck it rich and you want part of the action. Investing in a cryptocurrency like bitcoin in 2020 makes a lot of sense. The stock market is saturated with day-traders and new investors and it seems like there isn’t much opportunity to turn a profit, especially a big, quick profit. Bitcoin investing is the new frontier, the Wild West, a place where the playing field is relatively even and anyone can make some money.

If you think you would like to invest in bitcoin, there are a few points you should know before you take the plunge. Armed with this knowledge, some seed money, and a little bit of luck, you can be the next bitcoin success story. To help you as you get going with your investments, here are five tips for beginning bitcoin investors.

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CEO Secrets: Older women strike out in lockdown | BBC News

As part of our CEO Secrets series, which invites entrepreneurs to share their advice, we are focusing on businesses that have launched during lockdown. Each week we will look at a different type of person. This week we speak to female entrepreneurs aged over 50.

“If you feel it, just do it,” is the advice of Feyi Raimi-Abraham.

“Don’t stop and wait to have all the ducks in a row for your business idea, because it will never happen.”

The south Londoner has started her first commercial venture at the age of 52.

It is called The Black Dementia Company and it stems from personal experience.

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Cities and Startups Are Poised for a ‘Great Reboot’ | Inc.com

When the world’s economies recover from the pandemic downturn, the forces driving the rebound will be distinctly different than those that spurred business growth in the pre-pandemic era.

So argues Arnobio Morelix, Inc.’s chief data scientist, in his forthcoming book Great Reboot. Morelix is also the chief innovation officer of San Fransisco-based Startup Genome, a policy advisory group that works with governments around the world to help expand their economies through entrepreneurship. The goal of his new book is to show business owners how to make the most of the opportunities ahead.

Morelix sat down with Inc. editor-in-chief Scott Omelianuk to talk about ways that entrepreneurs can prepare now for a promising future.

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