Twitter is offering some of its most influential users a cut of the money it makes off of their posts in a push to populate the platform with more in-house video.
Starting Tuesday, publishers and other high-profile accounts will be able to mark a box on each video tweet they send indicating that they’d like to tack on a pre-roll promotion, the social network announced. Twitter will then share with them a portion of the revenue it collects on those ads.
The deal will give users the lion’s share of the revenue — 70 percent — while Twitter takes 30 percent for itself, a person familiar with the arrangement said.