The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”
But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
In 2017, Southern California tech raised nearly $7 billion, launching startups across industries and attracting top talent and funding support from local investors. As Los Angeles and Orange Counties have become the established homes to some of the most innovative startups in the world, the expectations for 2018 are high.
With an eye for fresh funding, top talent and innovative technology, Built In LA has carefully selected 50 young companies — all less than five years old — that we believe will make a significant impact on tech over the next 12 months.