Monthly Archives: August 2018

Top 5 Tips From Meeting Planners To Consider When Submitting Your Speaking Topic | Kerry Heaps

kerryheapsWe recently interviewed Meeting Planners about what they look for in a potential Speaker for their events. Here’s what they had to share about the submission process.

1. Pay attention to the submission process and provide what is requested. The questions and information that is requested is required for a reason. If you don’t provide what is requested and don’t get selected, that’s a pretty good indicator of why.

2. Make your topic and description summary SIZZLE. Write your summary and take away points as if you were going to market the class to your own prospects. This will increase your chances of selection, keep in mind that several professionals are contending for the same spot on the agenda, so make your presentation stand out.

3. Don’t write the Bio or description in first person. Keep your bio updated and make sure it’s written in third person. The same is true for your description, it needs to be written in third person for the Reader.

4. Keep your information updated. The contact information that you provide during the submission process needs to be kept up to date. Due to the nature of the submission process, it may be a few months before you are contacted with an offer. If you are sent an email that you’ve been chosen to speak, and it doesn’t reach you, the missed opportunity goes to someone else.

5. Adhere to deadlines. Once you’ve been selected and agree to speak, its imperative to follow the deadlines provided to you and to read all the information that is sent to you. Last minute changes happen, it is appreciated when you stay on top of things. Be proactive, not reactive.

Why your first impression of others is often wrong | Fast Company

The way that others evaluate you–your photo, résumé, tattoo, or first-date cardigan–follows the same process of placing marbles on a scale as soon as they get any information.

We form impressions of people the same way we form an impression of anything: As soon as our scale of marbles starts tipping one way, we begin to develop a hunch and then start gathering evidence to back that up by selectively picking up the marble that’s easiest to pick up.

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How A Startup Could Save America’s National Parks | Forbes

Parks Project is a new outdoor lifestyle brand with a sole purpose: save the U.S. national parks. After a weekend volunteering in the Santa Monica mountains, friends Keith Eshelman and Sevag Kazanci were struck by the challenges facing America’s underfunded and underappreciated national parks.

Inspired by their time working for social enterprise company TOMS, the two entrepreneurs set out to harness consumer power to help support some of the parks’ underfunded projects. Now having contributed over $200,000 to park partners and pairing up with 100 specialty stores, they are rolling out in REI stores nationwide this summer.

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Marketing to Gen X | Lydia Mehit

gen_x_silhouetteMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.

If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?

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5 Small Business Grants for Women Entrepreneurs | AllBusiness.com

If you’re a woman business owner looking for financing to start or grow your business, one thing you may be dreaming of (aside from winning the lottery) is getting a grant. Unlike a loan that you have to pay back, or an investment in your business that requires giving up equity, a grant is basically free money that you don’t have to pay back.

Of course, that doesn’t mean grants are “no strings attached.” In fact, most grants typically come with quite a few strings. Similar to scholarships that are given to students to help finance their educations, grants can come from a wide range of sources: from the federal government to a wealthy individual, from a small nonprofit organization to a multinational corporation. What grants all have in common is they’re designed to reward organizations that are doing something the grant-giver believes is important. A corporation with a commitment to women might give grants for women business owners, for example.

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What You Need to Know About the New Authorization for Facebook Pages Process | Small Business Trends

In its bid to ensure the people on Facebook are who they say they are, the social media giant has added yet another verification tool. From now on, people who manage a Page with a large US audience will have to complete an authorization process if they want to continue posting in their account.

With this authorization process in place, Facebook is looking to protect compromised accounts as well as limiting the reach of fake accounts. By asking the managers of the Page in question to secure their account with two-factor authentication and confirm their primary country location, the issues Facebook has been facing can be restricted.

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These Are The Highest-Ranking Brands With American Adults | Marketing Charts

brandsWhat do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov’s BrandIndex, which has released a list of the brands that top the charts as rated by adults in the US.

YouGov’s BrandIndex score is derived by taking the average of the above-referenced components and ranking the highest brands from 1630 tracked for at least 6 months during a year-long period from July 1, 2017 to June 30, 2018.

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15 Inspiring Journal Ideas To Help You Sharpen Your Brain | Lifehack

journaling

Journaling is a powerful tool that can help sharpen your brain and mind so that you can become more successful, think more clearly, and reach their goals.

Journaling is one of the top strategies that contribute to many entrepreneurs and high achievers’s success inside and outside the workplace.

Maybe you’re unsure of how to get started with the habit of journaling, or maybe you’re looking for ideas for using journal to sharpen their brain to maximize your productivity and happiness.

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The Jobs Numbers: Who’s Hiring in America—and Who’s Not | Bloomberg

welderU.S. employers added 157,000 jobs in July, and the nation’s unemployment rate fell to 3.9 percent, according to data released Friday by the Labor Department. Meanwhile, average hourly pay for workers rose 2.7 percent from a year earlier, to $27.05 from $26.34.

Below are the industries with the highest and lowest rates of employment growth for the most recent month. Additionally, monthly growth rates are shown for the prior year. The latest month’s figures are highlighted. Wage data are shown when available.

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17 Tactics to Drastically Improve Communication in Relationships | Lifehack

communication

You’re talented, you have great ideas and you’re hard working, but you’re often unrecognized, misunderstood and taken for granted.

Whether it’s in your personal or work relationships, you find yourself frustrated at how often people can misinterpret what you have to say.

If only there was something people could do to read your mind and feel your emotions. Right?

Sorry. While something like this doesn’t exist there is the next best thing, which is to take some simple strategies to improve your communication in relationships.

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