Monthly Archives: January 2018

A New Recipe for Hunting Alien Life | Scientific American

A New Recipe for Hunting Alien Life

A New Recipe for Hunting Alien Life

Imagine stepping into a time machine, one that could traverse not only billions of years but also countless light years of space, all in search of life in the universe. Where would you find most of it, and what would it look like? The answer—or at least scientists’ best guess—might surprise you

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Why People Dislike Really Smart Leaders | Scientific American

Why People Dislike Really Smart Leaders

Those with an IQ above 120 are perceived as less effective, regardless of actual performance.

Why People Dislike Really Smart Leaders

Intelligence makes for better leaders—from undergraduates to executives to presidents—according to multiple studies. It certainly makes sense that handling a market shift or legislative logjam requires cognitive oomph. But new research on leadership suggests that, at a certain point, having a higher IQ stops helping and starts hurting.

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Dogs Violently Thrown Into Street Deserve Justice – ForceChange

Dogs Violently Thrown Into Street Deserve Justice

Target: Hillar C. Moore III, District Attorney for East Baton Rouge Parish, Louisiana

Goal: Demand that the man who violently threw two dogs into the street be charged with animal cruelty and receive the maximum penalty by law.

Two dogs were violently thrown into the street in a shocking case of animal cruelty. A video posted online showed a man swinging the dogs around with their leashes before throwing them toward the street. Demand justice for these poor dogs.

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4 Companies That Use Humor in Marketing (And How You Can Too) | AllBusiness.com

4 Companies That Use Humor in Marketing (And How You Can Too)

ol the man laughs humor reaction Joker retro style

Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you can do the same.

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The No. 1 Marketing Tool Every Business Needs | AllBusiness.com

The No. 1 Marketing Tool Every Business Needs

Website concept

Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small business owners seem to view a business website as an “extra” rather than what they really are: an essential foundation for their marketing efforts.

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Praise U.K. for Massive Reforestation Project | ForceChange

Praise U.K. for Massive Reforestation Project

Target: Theresa May, Prime Minister of the U.K.

Goal: Applaud ambitious plan to plant 50 million trees in the next 25 years.

 

The U.K. is one of the least forested countries in all of Europe; U.K. tree cover is only about 13 percent compared to a European Union average of 38 percent. But a new government initiative aims to change the U.K.’s dismal forest cover percentage. Prime Minister Theresa May has announced a plan to create over 62 thousand acres of woodland, connecting five smaller forests in northern England. This forest will greatly expand wildlife habitat and help combat climate change: it is estimated that it will be able to sequester over seven million tons of carbon. As the Prime Minister has stated, “It is vital that we leave our planet in a better state than we found it, with cleaner air, stronger protections for animal welfare and greener spaces for everyone to enjoy.”

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Save Fish and Reptiles From Unrestrained Cruelty and Abuse | ForceChange

Save Fish and Reptiles From Unrestrained Cruelty and Abuse

Target: Congressman Michael Conaway, Chairman of the House Committee on Agriculture

Goal: Don’t allow cold-blooded animals to be abused and exploited for private gain.

The Animal Welfare Act of 1966 remains the only piece of major federal U.S. legislation that affords protections to animals. While the law ensures that animals dealers, researchers, and exhibitors be licensed and meet certain standards for animal housing and care, the Animal Welfare Act currently only covers warm-blooded mammals. Despite numerous revisions to the law since its enactment, cold-blooded animals remain excluded. These animals deserve respect and protection as well.

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8 Steps to Starting a Business on Etsy | AllBusiness.com

8 Steps to Starting a Business on Etsy

making handmade jewelry

Since its launch date in 2005, Etsy has become a well-known, respected, and hugely popular platform for creatives to share their handmade or vintage items with the world. Accommodating products that range from clothing, accessories, and jewelry to craft supplies and tools, Etsy enables freelance crafters to pursue their dreams and also make a living. If you want to start an Etsy shop that stands out from the crowd follow these tips:

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The Ultimate Guide to Organizing Your Workspace in the New Year | AllBusiness.com

Organized work spaceThe Ultimate Guide to Organizing Your Workspace in the New Year

Want to feel like you’re getting a fresh start in the new year? If your office, desk, or other workspace is cluttered and confusing, it’s hard to perform at your peak. Follow these steps to organizing your workspace:

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How to Cut Costs With Tiny Living | The Simple Dollar

How to Cut Costs with Tiny Living

Tiny homes aren’t just a fad anymore — what started as a way to lower mortgage payments and utility costs following the Great Recession has developed into a worldwide movement. And Google searches for “Tiny House for Sale” have grown a whopping 900%. If you’re looking to purchase or build a tiny house of your own, there are a few decisions you’ll need to make: Where do you want to put your tiny house, and do you want to rent the land or purchase it outright? Are you looking to build your house on a foundation, or do you want to put it on wheels and travel from coast to coast with your home in tow? When compared to a traditional or big house, tiny houses could save homeowners a lot of money. But exactly how much you’ll save comes down to the type of living situation you want. We’ve taken a critical look at the choices that aspiring tiny homeowners often have to make, and how much each option costs when compared to living in a traditional home on a one-month to five-year scale.

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