Imagine that after a routine medical exam your doctor delivers some devastating news: Since your last checkup, your cognitive performance has plummeted. Your ability to connect with others has eroded. And your memory for everyday events is no longer operating as it once did.
As it turns out, there is a cure and it won’t cost you a penny. The treatment is simple: All that’s required is that you put away your smartphone.
Few of us will have this conversation with our doctors. But perhaps we should. Over the last few years, scientists have begun studying the way cell phones affect the human experience. And the early results are alarming.
Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media as an end all, be all strategy does a disservice to those who must plot the direction of their company’s marketing efforts.
Nowhere is this more apparent than in small business where owners and managers are bombarded by sales pitches for different types of tactics. Some owners will be swayed by a good pitch and buy the tactic. Others will not feel comfortable and will not do anything. If neither of these persons has identified their customer, neither choice is helpful to their business.
Who is your customer? That is the single most important question you will ask in your business life. If you’re smart, you’ll ask it again and again because the answer is always changing. Most owners never ask it. The majority answer “anyone.” You can’t market to ‘anyone.’
On July 4, 2016, NASA’s Juno spacecraft arrived at Jupiter traveling at a blistering 130,000 mph. Its mission — to orbit the gas giant closer than any craft had done before — was not easy.
Like Earth, Jupiter is surrounded by a field of magnetic radiation. But Jupiter’s is much, much stronger. If Juno didn’t hit a precise region at the poles where the magnetic field is the weakest in its entry, it wouldn’t have survived; the radiation would have fried the craft.
Juno hit its mark, and Scott Bolton, who leads Mission Juno, called it “the hardest thing NASA has ever done.” Since then, Juno has been completing an orbit of Jupiter once every 53 days.
In June, Juno’s mission was approved to continue through at least July 2021. After that, NASA can choose to extend the mission — or it could end it, plunging the craft into Jupiter’s gauzy atmosphere, where it would burn up. If this dramatic ending sounds familiar, it’s because last year NASA crashed Cassini, the spacecraft that orbited Saturn, into that gas giant. It was awesome.
We recently interviewed Meeting Planners about what they look for in a potential Speaker for their events. Here’s what they had to share about the submission process.
1. Pay attention to the submission process and provide what is requested. The questions and information that is requested is required for a reason. If you don’t provide what is requested and don’t get selected, that’s a pretty good indicator of why.
2. Make your topic and description summary SIZZLE. Write your summary and take away points as if you were going to market the class to your own prospects. This will increase your chances of selection, keep in mind that several professionals are contending for the same spot on the agenda, so make your presentation stand out.
3. Don’t write the Bio or description in first person. Keep your bio updated and make sure it’s written in third person. The same is true for your description, it needs to be written in third person for the Reader.
4. Keep your information updated. The contact information that you provide during the submission process needs to be kept up to date. Due to the nature of the submission process, it may be a few months before you are contacted with an offer. If you are sent an email that you’ve been chosen to speak, and it doesn’t reach you, the missed opportunity goes to someone else.
5. Adhere to deadlines. Once you’ve been selected and agree to speak, its imperative to follow the deadlines provided to you and to read all the information that is sent to you. Last minute changes happen, it is appreciated when you stay on top of things. Be proactive, not reactive.
Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.
If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.
If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?
What do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov’s BrandIndex, which has released a list of the brands that top the charts as rated by adults in the US.
YouGov’s BrandIndex score is derived by taking the average of the above-referenced components and ranking the highest brands from 1630 tracked for at least 6 months during a year-long period from July 1, 2017 to June 30, 2018.
Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives. Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.
Representing 25% of the population, and 80 million strong, Millennials are generally agreed to have been born between 1980 – 2000. You will also hear them referred to as Generation Y. The youngest Millennials are 18 years of age while the oldest will be 38 in 2018.
What has this intense scrutiny revealed about these consumers?
Scientists believe they’ve solved the mystery of the Bermuda Triange―and it’s not UFOs or sea monsters.
It’s another kind of monster: monster waves.
The Bermuda Triangle, also known as the Devil’s Triangle, is a region in the North Atlantic that is generally bounded by Miami, Bermuda and Puerto Rico. Over time, a number of aircraft and ships are said to have disappeared there under mysterious circumstances.
We all know what passes for gospel in our brand-driven, always-on culture: “Network your way to the top.” “Just say yes.” “Get out there!”
But what if you stopped all that networking? What if you distilled your business development to the bare minimum and still managed to grow your company? What if — instead of getting out there — you could simply stay in?
I’m much more comfortable in my home office than I am selling to a room, yet I own a successful business for which I am the primary sales driver. My business requires me to network, schmooze and take lots of meetings. It means I regularly fly thousands of miles on my own dime to meet a potential client or give a talk. And it means I must keep a robust social media presence even as sharing makes me incredibly self-conscious.
It’s enough to make me want to hide in the bathroom.
Over the years, I’ve developed a formula that allows me to play to my strengths and nourish my introversion — to focus less on the outcome of “success” and more on the everyday. I never will be relaxed on flights or stop getting anxiety attacks before a meeting. But I’ve grown a business that can sustain the real me. I call myself a “hermit entrepreneur.”