Apple’s California Streaming event was full of product reveals, including the new iPhone 13 range, the Apple Watch Series 7, and more. But there were several other announcements I had hoped to see but didn’t — in fact, Apple might have missed a golden opportunity with some of them.
Sure, Apple was always going to save its Mac update for another event later this year. But that’s not what I’m talking about. No, there are some things that felt perfectly timed to make an appearance at the company’s September show, but for whatever reason, Apple decided to keep them under wraps. Here’s what we all missed out on.
Apple Pay has provided a mobile payment option since 2014. And it has steadily gained popularity in the years since. The convenience of paying with a mobile device appeals to a lot of consumers, along with the security benefits of leaving credit cards at home. So offering it as a payment option may help businesses increase sales with these customers.
How Does Apple Pay Work on iPhone?
Apple Pay lets iPhone users make payments in a variety of settings. They can pay in stores, online, in app stores, or even in messaging apps. To start, users must add a credit card to their device. Apple Pay is available on various devices, including iPhone, iPad, and Apple Watch. But card information must be added on each individual device before use.
APPLE IS FACING our face-masked future. This week, the company started testing some new software for the iPhone that will let device owners unlock the handset while wearing a face covering. There’s a catch, though, one that lines up with Apple’s strategy of locking people in to different Apple products, and it highlights how challenging it can be to develop accurate facial recognition technology: The new face-unlock feature requires an Apple Watch.
The first developer beta of iOS 14.5 includes updates to app tracking controls and Siri alongside the face-mask function. App-makers typically get early access to the newest version of iOS in order to launch or retool their apps well in advance of the formal software release. (Brave souls who don’t mind the risk of potentially bricking their iPhones can also enroll in public beta releases.) The fully baked version of the software is expected to be made available to the general public this spring.
Apple has agreed to pay millions of dollars to 34 states over its controversial previous practice of deliberately slowing down older iPhones to extend their battery life.
The company will pay $113 million to settle an investigation by states including California and Arizona over how Apple wasn’t transparent about its iPhone battery problems that led to unexpected device shutdowns. Instead of disclosing the issue to consumers or replacing the batteries, it pushed a software update in December 2016 that impacted the performance of older iPhone models.
News of the practice upset Apple (AAPL) consumers, igniting what some called “batterygate.” Many believed it was an effort to encourage users to buy new iPhones.
Many major companies, like Air Canada, Hollister and Expedia, are recording every tap and swipe you make on their iPhone apps. In most cases you won’t even realize it. And they don’t need to ask for permission.
You can assume that most apps are collecting data on you. Some even monetize your data without your knowledge. But TechCrunch has found several popular iPhone apps, from hoteliers, travel sites, airlines, cell phone carriers, banks and financiers, that don’t ask or make it clear — if at all — that they know exactly how you’re using their apps.
Apple’s first 5G iPhone is still two years away. That’s according to a new report, which says the iPhone maker won’t be 5G ready until 2020.
That would put Apple a year behind some of its Android rivals which have said they plan to have 5G phones in 2019.
The news, which comes from Fast Company, cites a single source said to have “knowledge of Apple’s plans.”
Apple events are always big, and few tech product releases generate the level of excitement we see over new iPhones. This year, we saw an oddly-named trio of new phones and a new smartwatch, but that’s not all Apple unveiled on the Cupertino stage, we also saw a whole new level of greed from the world’s richest company.
We can wax lyrical about the stunning iPhone Xs, the super-sized iPhone Xs Max, and the more affordable iPhone XR. Make no mistake, these are highly-desirable, thoughtfully-designed smartphones that will bring joy to many people. Whether they’re worth the high fees Apple commands is debatable. A price of $1,450 for the 512GB iPhone Xs Max seems excessive, but most people will be perfectly happy with the $750 iPhone XR.
Wednesday is Apple’s big product release day, where analysts expect the company to release the next edition of the iPhone. While the usual upgrades to the screen, CPU, and storage are expected as always, one major lingering question is how the company is going to handle 5G, the next-generation telecommunications standard.
The conventional wisdom among analysts is that Apple will ignore 5G in 2018 and 2019 just as it took extra time to rollout 3G and 4G chipsets in its phones. A typical example of this analysis comes from Chris Smith at BGR, who says that “We already saw what Apple did when 4G LTE came out. The company waited for carriers actually to offer decent coverage before launching the first 4G iPhone. That was the iPhone 5, by the way, which launched more than a year after the first Android-based LTE phones came out.”