Apple events are always big, and few tech product releases generate the level of excitement we see over new iPhones. This year, we saw an oddly-named trio of new phones and a new smartwatch, but that’s not all Apple unveiled on the Cupertino stage, we also saw a whole new level of greed from the world’s richest company.
We can wax lyrical about the stunning iPhone Xs, the super-sized iPhone Xs Max, and the more affordable iPhone XR. Make no mistake, these are highly-desirable, thoughtfully-designed smartphones that will bring joy to many people. Whether they’re worth the high fees Apple commands is debatable. A price of $1,450 for the 512GB iPhone Xs Max seems excessive, but most people will be perfectly happy with the $750 iPhone XR.
Wednesday is Apple’s big product release day, where analysts expect the company to release the next edition of the iPhone. While the usual upgrades to the screen, CPU, and storage are expected as always, one major lingering question is how the company is going to handle 5G, the next-generation telecommunications standard.
The conventional wisdom among analysts is that Apple will ignore 5G in 2018 and 2019 just as it took extra time to rollout 3G and 4G chipsets in its phones. A typical example of this analysis comes from Chris Smith at BGR, who says that “We already saw what Apple did when 4G LTE came out. The company waited for carriers actually to offer decent coverage before launching the first 4G iPhone. That was the iPhone 5, by the way, which launched more than a year after the first Android-based LTE phones came out.”
Rejoice lovers of petite-sized iPhones, for Apple is granting additional storage bounty — announcing today it’s doubling the current storage capacity of the iPhone SE.
The new four-inch display iPhone comes with either 32GB or 128GB on board storage, replacing the prior 16GB and 64GB models — but with only a small price-tag bump for the more capacious model (+ $50, to $499), and no price change for the $399 starter model.
As with all iOS devices there’s no ability for users to expand storage capacity themselves via a removable memory card. You get what you’re given on the storage front — so being given more is very welcome.
Have you ever met the situation where you find your iTunes didn’t support to transfer the non-purchased media files when you want to use iTunes to backup music, videos or other files from iPhone, iPad or iPod? Or do you find that it is so troublesome if you want to transfer files from computers to iPhone/iPad/iPod with iTunes? Under these circumstances, you may need a third-party iTunes alternative. Leawo iTransfer, a comprehensive data recovery tool, is proved capable of transferring multiple kinds of data between iOS devices, iTunes and computers within 1 click.
First they came for the bulky 30-pin docking connector. Then the 3.5mm headphone jack was removed from the iPhone. What will Apple remove next? A newly granted patent published today by the US Patent and Trademark Office offers another clue. In a bid to reduce the physical imperfections on the iPhone’s external design, Apple could drop the lightning port.
Patent #9,453,976 was granted today, and details a system where data could flow between two devices through an optical interface. This would use a series of tiny holes that in concert would allow enough optical information to pass through:
Samsung’s newest phone, the Galaxy S6, is without question one of the best phones you can buy.
I’ve tested several Samsung phones over the years, and the Galaxy S6 is the company’s biggest leap forward in design and hardware. It has the best camera, the best screen, and it looks and feels nice thanks to its metal and glass construction.
But there’s still one thing holding me back from recommending the Galaxy S6 over the iPhone, and it’s not entirely Samsung’s fault.
The problem is Android.
As part of the roll out of the iPhone 6 and the Apple Watch, Apple announced that it was adding U2’s ‘Songs of Innocence’ to every Apple iTunes library automatically as a ‘gift’. There was an immediate uproar from Appleland that became so raucous that eventually Apple created a page to tell people how to remove the album from their accounts (yes, there’s an app for that), culminating in Bono himself apologizing for the entire fiasco.
The main complaint of the Apple community was that, a) they didn’t want Apple deciding what takes up space on their iTunes account and, b) they hate U2. There was a lot of counterpoint from Apple / U2 loyalists that thought Apple had done a good thing. ‘If some gives you a gift, you say thank you.’ The response from the aggrieved was ‘If someone gives me something I don’t want, it’s not a gift.’
To be sure, the bundle fest that was the iPhone 6 launch was intended to be a slick cross marketing event. A ‘free’ gift, it was not. U2 were well compensated for the release rights of the album. In addition, everyone that isn’t an Apple customer will pay for it. Apple gave it away for marketing purposes. The question is why would Apple want to spend hundreds of millions of dollars to do this.
Apple’s new ad for the iPhone 5S is called “Dreams,” though it might have been called “In Your Dreams.
“Like other recent iPhone spots and iPad spots, for that matter, it shows people using the device in pretty amazing ways—to measure wind speed, to plot the course of an airplane, to place a diamond in the setting of a ring. At the 37-second mark, a woman places her iPhone against the rib cage of a horse they don’t even bother to explain it, really—all you need to know is the iPhone is horse compatible, and it hits you. You’ll never use your iPhone for any of this stuff well, OK, the audio translation app looks pretty rad.
Is an advertisement aspirational when you don’t necessarily aspire to many of the behaviors it depicts? It’s a key question for Apple, which is riding that line between rarefied and relatable in its marketing.
Tablet sales are “crashing,” says Best Buy’s CEO! IPad sales are sinking fast! Is this the beginning of the end for the tablet?
Easy, there, tiger. Tablets are still popular and sales are growing — 11% last quarter, to be precise, according to tech consultancy IDC. Still, that’s a far cry from two years ago, when tablets were growing at a 60% clip. Meanwhile, the iPad has been in the doldrums, posting a 9% sales decline last quarter, which was preceded by a 16% slump the quarter before that.
So what’s going wrong? There are three big obstacles facing the market that are impacting demand for tablets: Smartphones are getting bigger, tablets last a while and businesses aren’t buying them.
Smartphones are getting bigger. Like, seriously huge. Samsung’s popular Galaxy S5 has a 5.1-inch screen. Its Galaxy Note smartphone has a 5.5-inch screen, and Apple is expected to release an iPhone 6 of the same size this fall. Amazon’s Kindle Fire tablet is just 1.5 inches bigger.
Sending and receiving messages from beyond the grave used to require a caftan-wearing medium hosting a séance in a dark, candlelit room.
How 20th century. Today’s medium can ditch the caftan in favor of an iPhone, now that a pair of developers in Greenwood, Ind., have developed Spirit Story Box, an app that claims to let the dead communicate with the living.