Category Archives: Marketing

5 Things to Look For When Hiring a Marketing Agency | Entrepreneur

Marketing helps create your brand image, promote your service, reach potential customers, engage existing clients, boost sales and propel growth.

With tens of thousands of companies offering these services worldwide, deciding on the best agency to hire is no easy task.

To help you make the best decision, let’s begin with the right questions…

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6 Marketing Translation Tips to Grow a Small Business | AllBusiness.com

When it comes to the global market, many people tend to think of it as a playground for big businesses. But that doesn’t have to be the case—it’s now easier than ever for small businesses to do business abroad, thanks to the possibilities of digital marketing and international logistics.

But if you want your business to truly reach a global audience, you need to speak to them on their terms; English alone isn’t going to cut it. Research shows that 76% of consumers around the world prefer to buy products with information in their own language.

What this means is that any business looking to break into a foreign market needs to consider marketing translation a part of their expansion strategy. If you look at successful businesses with a solid global reach, you’ll find that they make the effort to reach out to customers in their native language in many areas, including product design, advertising, and customer service.

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How to Write a Cold Email That Gets Results | AllBusiness.com

In today’s fast-paced world of consumerism and companies vying for attention, it can be hard to stand out in a meaningful way. But, even with the average person seeing between 6,000 and 10,000 ads every single day, it’s not impossible.

With short messages dominating modern communication and the rise of popular messaging apps like WhatsApp, the key to standing out is to capture your prospect’s attention in as little time as possible.

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5 Biggest Sales Funnel Challenges Marketers Face | AllBusiness.com

The different stages of a sales funnel correlate to the step-by-step journey of your customers as they move down that funnel. Customers start out being mere visitors on your website, they next turn into prospects, and then ultimately become qualified business leads ready to make a purchase.

The funnel metaphor makes the entire sales process appear relatively seamless, and rarely accounts for an array of challenges marketers often face. The truth is, the journey is more nuanced and layered than it appears on the surface.

Here, we discuss five key sales funnel challenges every marketer faces and ways to overcome them effectively.

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4 Low-Cost Digital Marketing Tactics for Startups | AllBusiness.com

Starting a business is not an easy task. The idea of being your own boss and calling the shots is something many of us desire and long for, but making it a reality is no walk in the park. Being an entrepreneur comes with many risks and challenges.

Marketing is a critical aspect of a new business; however, successfully executing a marketing plan is a challenge faced by many startups. And no matter how great your products and services are, without the right marketing strategy, the chances of reaching your potential customers and generating profits are incredibly low

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Why Your Business Should Be on Instagram | business.com

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. While advertisement and sponsorship opportunities exist, getting started with Instagram is free and businesses can establish a significant following without spending a dime. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.

What is Instagram?

Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.

Instagram is owned by its parent company Facebook and has over 1billion active users.

If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit.

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Attention please! 5 interesting ways you can attract attention to your company | The Startup Magazine

You’ve got the products, the drive, and ambition. But something is missing…customers! You won’t get very far without them, and no matter what industry you might be in it’s safe to say you’re probably all fighting for every like, share, comment, and sale! Positive publicity is important to get that engagement. Gathering interest and momentum around your business isn’t straightforward, and it takes a lot of planning, forward-thinking, and creativity but when you find the right formula, the results speak for themselves. Read on for 5 interesting ways you can attract attention to your great business.

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How to Develop a Marketing Budget | businessnewsdaily.com

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.

  • A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
  • To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
  • Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
  • This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.

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How to Create a Social Media Marketing Campaign | business.com

Social media marketing is key to a modern business’s success. This guide explains how to create a successful social media marketing campaign.

Everyone is on social media, including your competitors, your customers and your target audience. Many large companies have invested significant sums of money to create social media departments and establish their presence across multiple platforms. Fortunately, unlike other forms of advertising, you don’t need a large budget to create a successful social media campaign.

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5 Ways to Stand Out in a Saturated Market | Small Business Trends

Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.

Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.

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