In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees.
Successful selling requires reframing sales as an invitation, and a conversation with an approach to authenticity, curiosity, and service. David Newman joins me to talk about the frameworks needed to generate more effective selling. This requires developing skills of being strategically dumb and perpetually curious, digging deeper into the problem. David emphasizes the importance of focusing on the prospect’s needs and cultivating a mindset of curiosity.
Email is a core component of many companies’ marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business’s newsletters and marketing messages, the greater the number of potential leads you’re reaching every time you send a campaign.
To help, 10 members of YoungEntrepreneur Council share some creative and effective strategies to help small businesses gain (and keep) email subscribers.
What’s one creative tactic a small business can leverage to gain more subscribers on their email list? Why is this effective?
Starting and running a business can be a challenging and rewarding experience, but promoting it effectively is crucial for its success. A strong marketing campaign is essential for reaching out to potential customers, establishing a brand image, and increasing sales. With the rise of technology and digital marketing, there are many ways to promote your business, but it can be overwhelming to know where to start. If you want to learn more about that, here are a few tips to help you promote your business effectively and take your company to the next level.
For promoting a brand, influencer marketing has become a key tool for digital marketers. So how can a small business find influencers and what are best practices to get them to promote your brand and company? From ensuring that your product aligns with the influencer’s brand to making them the protagonist of your compelling story, 14 entrepreneurs and marketers share their best advice.
How to get influencers to promote your business
1. Turn to influencers in compatible industries
“To find influencers to promote your product, you need to find people in similar industries who have similar target audiences. For instance, if you’re a healthy food and beverage company, it makes sense to partner with an Olympic athlete. Or, if you sell products for the home, then a partnership with a well-known interior designer would be a good fit. Create professional relationships with compatible influencers and it won’t be a hard sell for them to promote your brand.”
There’s a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan.
Let’s shift the focus to email marketers, because you matter. A lot.
Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.
While there’s always room for variability and debate, there are five core areas where the best email marketers excel. Some marketing pros have two or three of these email marketing skills, but it’s when you develop the complete set that you become an all-star. While some people might have a natural knack for some of these areas, you can absolutely develop them if you don’t. Email marketing skills you need to succeed
There are a number of text message marketing laws that your business should be following when trying to reach its target audience.
Text message marketing, also known as SMS marketing, is becoming a poular marketing channel. This rapid rise has many businesses scrambling to incorporate text message marketing into their marketing strategies. Before you get started, however, it is critical to understand the laws surrounding this marketing method. Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company.
There are a lot of different places you can advertise online, but also different styles of advertising. One of the most used forms of digital advertising is the banner ad. Banner ads are also called display ads. These ads function as digital billboards, using imagery to get attention. The ultimate goal of banner advertising is to drive traffic to the business site.
These ads are placed on high-traffic places on web pages to create brand awareness and also click-throughs and purchases. A high-visibility location can include the front of a webpage but also the bottom or side.
They’re good for getting attention pretty easily, and they don’t use a lot of text. Instead, banner ads rely on multimedia and images to get messages across.
If a banner is horizontal, it’s technically known as a leaderboard. Vertical banners placed on sidebars are known as skyscrapers.
When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) in their marketing strategy.
The growth of Tik Tok statistics as a social media platform are nothing short of amazing. According to Sprout Social:
- TikTok has over 1 billion monthly active users. (This is similar to Instagram and Twitter only has 330 million per month.)
You’ve heard the old saying. “There’s no such thing as a free lunch.” However, when it comes to advertising for a small business that saying is not true. In fact, there are some good ways to get free advertising. You just have to know where to look.
Free advertising methods have three advantages:
- Cost. Obviously, free options can stretch a tight marketing budget making it go farther.
- Creativity. Free options inspire you to be creative. They are perfect for shaking up a tired marketing strategy with fresh ideas.
- Word of Mouth. Many “no cost” solutions involve community engagement, spurring others to amplify positive word-of-mouth. This not only drives new sales, it can powerfully counteract reputation management issues such as bad reviews.
Of course, there are trade-offs. For example, free options to advertise your business often require a larger time investment. However, that downside may appeal to you more than blowing thousands of dollars on paid ads.
TikTok is a great social platform for marketing to younger audiences. Learn how you can use it to increase audience engagement and brand awareness.
- Nearly 90% of all TikTok users are younger than 50 years old.
- TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges.
- TikTok is great for increasing your audience reach, consumer engagement and creativity.
- This article is for startup and small business owners who want to use TikTok to market their business.