Category Archives: Marketing

The Most Common Mistake Companies Make With Social Media Marketing | AllBusiness.com

Social media can be an incredible form of marketing—and this is not news. It has the potential to reach a large audience, it’s mostly free, and it’s a great way to enhance your brand. Yet it’s so easy to get caught up in the “posting roller coaster” without any real clarity around whom you’re posting for and why they’re following you in the first place.

If you’re struggling to get the conversions you think you should be getting, a lack of clarity and focus is likely the biggest reason why.

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The Biggest Marketing Mistake Is Forgetting Lifetime Value | Forbes

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.

Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.

“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”

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5 Things To Know About Movement Marketing | The Startup Magazine

Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.

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Influencer Marketing May Be Losing Its Influence | Business

“How to take a pic worthy of an Instagram influencer,” OnMilwaukee reported last week. “We asked Dallas influencers to explain what or whom they are influencing,” posted the Dallas Observer the same day. A few days later, Olivia Jade, beneficiary of the Operation Varsity Blues college admissions scandal, announced she’d be leaving the University of Southern California to become a full-time influencer.

At this point, it’s safe to say that influencer marketing is no longer the secret sauce it once was. There’s also some indication that the power of influencer marketing has peaked.

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58 Percent of Small Businesses Spend 5 Hours or Less on Marketing | Small Business Trends

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.

Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.

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10 Creative Marketing Ideas to Build Your Business | AllBusiness.com

When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed.

To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and Young Entrepreneur Council this question: Q: What is one out-of-the-box promotion that worked wonders for your fledgling business?

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13 Fatal Marketing Mistakes That Could Sink Your Business | AllBusiness.com

The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:

Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?

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Best Promotional Events For Businesses: 4 Marketing Ideas | Getentrepreneurial.com

A significant proportion of marketing advice for small businesses focuses on digital marketing – using your blog, targeted advertising, or social media – and this approach makes it seem as though digital advertising is the only kind that matters. In doing so, this advice overlooks the power of in-person contact and any exciting and affordable ways to reach your community. Build deeper connections with these classic strategies, standbys from a brick-and-mortar era, that never stopped working.

Join Your Chamber Of Commerce

Your local Chamber of Commerce may seem like a minor organization, especially if you’ve been in business for a few years, but joining forces with your area branch can yield a number of benefits. In particular, the Chamber of Commerce tends to promote new members and can increase the visibility of area businesses through their events, social media activity, and community outreach events. Your Chamber of Commerce also offers valuable networking opportunities, which can create connections and foster cross-promotion with other local businesses.

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5 Online Marketing Funnels You Probably Aren’t Using (But Should) | AllBusiness.com

An online marketing funnel is a marketing strategy for companies to get a consistent stream of new leads or sales from their website. Most online entrepreneurs should have at least one type of lead or sales funnel in place. However, there are several types of marketing funnels that many online entrepreneurs and business owners are not using.

Here we will go over five online marketing funnels you may not be using right now, but should.

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Weird February Holidays Small Business Owners Can Use for Marketing | Small Business Trends

January’s going by in the blink of an eye as businesses of all sectors channel their energies into starting the new year as they mean to go on.

The good news is that while it might not be home to a ‘momentous’ holiday like Christmas or Easter, February is brimming with some wacky and wonderful holidays that offer business owners opportunity to promote themselves, extend their reach and ultimately make money.

Weird Holidays in February

Take a look at the following weird February holidays small business owners can celebrate and make money from.

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