All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services.
While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool. Business News Daily talked to small business owners and social media experts about how small businesses can market their brands on Twitter. Here are four tips.
When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.
You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.
Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.
The most powerful marketing can be cheap or even free. One of the best ways to get the word out is collaborating with other businesses.
Implementing an in-house marketing plan can feel daunting. Thankfully, not all marketing tactics require hiring a dedicated staff or shelling out thousands of dollars to contractors and freelancers. Spoiler alert: It’s completely possible to snag a piece of that “customers wanna buy my products” pie without breaking the piggy bank.
There are three particularly effective yet inexpensive (or free!) marketing strategies that might come in handy during your campaign for market domination
Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation.
As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most of all marketing agencies, to reassess how they capture and convert leads. Marketers have to find new ways to build relationships and nurture prospects to gain their trust. Businesses are being more selective about which agencies they choose to work with and are taking into consideration things like personalized service, audience segmentation, and how they are a cultural fit within the agency.
The transformation which artificial intelligence and machine learning have introduced into the tech world is unparalleled. With the innovation of the likes of digital assistants and self-driving cars, what was once considered science fiction has now begun to materialize. For digital marketing, artificial intelligence offers an incredibly variegated assortment of opportunities. Ranging from process automation to consumer behavior analysis, to improved data gathering methods, marketing executives can now breathe more easily, as much of the work they have to do has become a lot more simplified. Here, we will consider ways in which artificial intelligence will help improve your marketing success and reduce your physical exertion.
Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).
Whether you’re in accounting, law, tech consulting, or provide and other professional service, the advice below still applies if you want to separate yourself from the competition and grow your business.
Everybody makes mistakes. When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. The trick is to make mistakes you can learn from and correct.
Here are 4 others you may stumble into, but are not fatal if you act wisely and quickly:
1. Poor Use of Video
Companies are fond of using video in their marketing efforts. These days, it is not all about TV. It is mainly about the web. The success of YouTube as social media has emboldened companies to try all sorts of video stunts that have been ill-advised, to put it mildly.
The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”
But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
4 Companies That Use Humor in Marketing (And How You Can Too)
Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you can do the same.
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