Category Archives: Marketing

5 Crucial Email Marketing Skills |

There’s a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan.

Let’s shift the focus to email marketers, because you matter. A lot.

Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.

While there’s always room for variability and debate, there are five core areas where the best email marketers excel. Some marketing pros have two or three of these email marketing skills, but it’s when you develop the complete set that you become an all-star. While some people might have a natural knack for some of these areas, you can absolutely develop them if you don’t. Email marketing skills you need to succeed

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Text Message Laws Businesses Must Know |

There are a number of text message marketing laws that your business should be following when trying to reach its target audience.

Text message marketing, also known as SMS marketing, is becoming a poular marketing channel. This rapid rise has many businesses scrambling to incorporate text message marketing into their marketing strategies. Before you get started, however, it is critical to understand the laws surrounding this marketing method. Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company.

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What to Know About Banner Advertising | The Startup Magazine

There are a lot of different places you can advertise online, but also different styles of advertising.  One of the most used forms of digital advertising is the banner ad. Banner ads are also called display ads. These ads function as digital billboards, using imagery to get attention. The ultimate goal of banner advertising is to drive traffic to the business site.

These ads are placed on high-traffic places on web pages to create brand awareness and also click-throughs and purchases. A high-visibility location can include the front of a webpage but also the bottom or side.

They’re good for getting attention pretty easily, and they don’t use a lot of text. Instead, banner ads rely on multimedia and images to get messages across.

If a banner is horizontal, it’s technically known as a leaderboard. Vertical banners placed on sidebars are known as skyscrapers.

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Why You Need TikTok in Your Small Business | Small Business Trends

When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) in their marketing strategy.

The growth of Tik Tok statistics as a social media platform are nothing short of amazing. According to Sprout Social:

  • TikTok has over 1 billion monthly active users. (This is similar to Instagram and Twitter only has 330 million per month.)

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Best Ways to Get Free Advertising | Small Business Trends

You’ve heard the old saying. “There’s no such thing as a free lunch.” However, when it comes to advertising for a small business that saying is not true. In fact, there are some good ways to get free advertising. You just have to know where to look.

Free advertising methods have three advantages:

  • Cost. Obviously, free options can stretch a tight marketing budget making it go farther.
  • Creativity. Free options inspire you to be creative. They are perfect for shaking up a tired marketing strategy with fresh ideas.
  • Word of Mouth. Many “no cost” solutions involve community engagement, spurring others to amplify positive word-of-mouth. This not only drives new sales, it can powerfully counteract reputation management issues such as bad reviews.

Of course, there are trade-offs. For example, free options to advertise your business often require a larger time investment. However, that downside may appeal to you more than blowing thousands of dollars on paid ads.

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How to Use TikTok for Business |

TikTok is a great social platform for marketing to younger audiences. Learn how you can use it to increase audience engagement and brand awareness.

  • Nearly 90% of all TikTok users are younger than 50 years old.
  • TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges.
  • TikTok is great for increasing your audience reach, consumer engagement and creativity.
  • This article is for startup and small business owners who want to use TikTok to market their business.

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 5 Innovative Ways to Improve Your Branding |

Every entrepreneur wakes up wondering how the world views their business. For many new businesses, the main issue might be that few people even know about them. Even for veteran entrepreneurs, finding the right audience can take years and years of hard work and practice. In any case, there are ways to improve the quality of your brand and ensure that your marketing efforts actually reach the right people. So, in today’s post, we are going to take a closer look at 5 innovative ways to improve your branding!

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6 Digital Marketing Predictions for the Year 2022 | The Startup Magazine

Digital marketing predictions by a digital agency in Toronto in the post covid world in 2021 have been about social commerce, web, TV streaming explosion, AI-based automation, etc. All these things were in the trend for the year 2021. Hopefully, these trends will help drive digital marketing to bigger and new heights in 2022.

With stepping into the third year of living in the global pandemic, everything is becoming more digital, and consumers are becoming socially aware. It clarifies that 2022 will be a year of more evolution in digital marketing. Experts are predicting various things for the upcoming year, and if you are a digital marketing enthusiast then you must check these out.

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5 Tips for Allocating Your Digital Marketing Budget |

It’s no secret that digital marketing is essential to the success of any modern business. By the end of 2023, it’s expected that about 66.8% of all ad spend will be on digital platforms, with the majority spent on search and display advertising.

But for businesses that want to earn new customers online at a reasonable cost-per-acquisition, it can be difficult to determine how to allocate a digital marketing budget wisely. Between pay-per-click ads, SEO, native advertising, content marketing, and social media, there are so many options for brands to reach their target audience.

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14 Tips to Launch a New Product on Social Media |

Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of careful planning and consideration.

To help get you started, 14 members of Young Entrepreneur Council offer their best tips for successfully launching a new product on social media.

What’s one tip you’d offer a first-time entrepreneur for designing an effective social media campaign around a new product? Why?

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