Category Archives: Marketing

Ad Tech vs. Marketing Tech |

Has your company invested in the right platforms to engage your customers?

  • Ad tech and marketing tech serve two different purposes. Ad tech helps you build your brand, while martech helps you connect with established prospects.
  • Examples of ad tech are Undertone, AdPushup and Tapad.
  • Marketing tech examples include SEO, Google Analytics, Salesforce and Buffer.

Articles, webinars and discussions on marketing can spur some confusion in reference to advertising technology and marketing technology (sometimes shortened to “martech”). Columns argue about which industry to invest in, which is superior to the other and where their futures lie.

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How to Get Ongoing Media Exposure Using Seasonal Stories | Entrepreneur

Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.

Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.

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How to Successfully Market Your Business With Voice Search |

Just a few short years ago, voice search was a bit of a novelty. But similar to other technologies, voice search has matured to the point where marketers can no longer ignore it. To be competitive, it’s become necessary to include voice as an essential component of your marketing strategy. Here’s what you need to know.

1. Voice search is highly accurate

In the past, if you wanted relevant answers from a voice recognition technology, well—good luck with that. But today, machine learning systems can compete with people in terms of accuracy. Google’s voice recognition, for example, boasts a 95% word accuracy rate for English.

These improvements mean that, while you can trust good voice systems to match customers with the right products, services, or information with increasing degrees of nuance, leading businesses already have set customer expectations for delivery. Translation: buyers aren’t going to tolerate subpar systems.

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Marketing tools you may not have thought of | The Startup Magazine

Forget those traditional marketing methods – in today’s digital world, it makes sense to create a strong digital marketing strategy to give your startup company a boost from day one. Your strategy needs to incorporate SEO, social media, keywords, Google Analytics and strong, shareable content.

If you get this right, then you’ll be in the strongest position possible to help your company grow and your client base increase. So, what other marketing tools might be of interest to a company like yours? Read on to discover some marketing tools that you may not have thought of.

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Incorporating Tik Tok Into Your Marketing Strategy? |

So, it’s 2020 and you finally figured out using Facebook to market is a great plan. You may have even added Instagram, Twitter, and Snapchat. But, as is standard in the world of Social Media there is a new platform to understand. Enter TikTok.

What the Heck is TikTok?

TikTok is currently the fastest growing Social Media platform of the 2010’s.

TikTok is a video-sharing social networking service owned by ByteDance. It is used to create short lip-sync, comedy, and talent videos. (Wikipedia) The minimum age for a user is 13 years old. Users can sign up using Facebook, Instagram, Twitter or an email account.

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How to Connect With Your Audience on Social Media |

Here are some ways brands can build stronger connections online.

Social media has become an important part of every modern business’s marketing strategy. But coming up with relevant, interesting content to post is only half the battle. The other part is engaging with your followers to keep them coming back for more.

To help you with this task, we polled the members of the Young Entrepreneur Council to find out what brands need to remember when reaching out or engaging with their audience on social media. The YEC is an invite-only organization that is comprised of young entrepreneurs that represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.

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Busting the Myths That Keep Your Business From Reaching Millennial Customers |

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively with millennial customers?

This is particularly challenging for B2B companies. Millennials have taken over from boomers as the largest generation in the workforce. That means their business decision-making and purchasing power is increasing as they rise through the corporate ranks.

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Why Marketing Is Important |

Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.

So why is marketing important? Check out these 9 reasons why you really do need it.

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Making Your Brand Stand Out On Social Media |

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?

You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys.

But how? By knowing how to standout on social media.

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