How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.
Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.
When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed.
To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and Young Entrepreneur Council this question: Q: What is one out-of-the-box promotion that worked wonders for your fledgling business?
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:
Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?
A significant proportion of marketing advice for small businesses focuses on digital marketing – using your blog, targeted advertising, or social media – and this approach makes it seem as though digital advertising is the only kind that matters. In doing so, this advice overlooks the power of in-person contact and any exciting and affordable ways to reach your community. Build deeper connections with these classic strategies, standbys from a brick-and-mortar era, that never stopped working.
Join Your Chamber Of Commerce
Your local Chamber of Commerce may seem like a minor organization, especially if you’ve been in business for a few years, but joining forces with your area branch can yield a number of benefits. In particular, the Chamber of Commerce tends to promote new members and can increase the visibility of area businesses through their events, social media activity, and community outreach events. Your Chamber of Commerce also offers valuable networking opportunities, which can create connections and foster cross-promotion with other local businesses.
An online marketing funnel is a marketing strategy for companies to get a consistent stream of new leads or sales from their website. Most online entrepreneurs should have at least one type of lead or sales funnel in place. However, there are several types of marketing funnels that many online entrepreneurs and business owners are not using.
Here we will go over five online marketing funnels you may not be using right now, but should.
January’s going by in the blink of an eye as businesses of all sectors channel their energies into starting the new year as they mean to go on.
The good news is that while it might not be home to a ‘momentous’ holiday like Christmas or Easter, February is brimming with some wacky and wonderful holidays that offer business owners opportunity to promote themselves, extend their reach and ultimately make money.
Weird Holidays in February
Take a look at the following weird February holidays small business owners can celebrate and make money from.
In 2019, socially conscious businesses and earned media will thrive thanks to the growing power of millennial and Generation X buyers.
Consumers are increasingly immune to traditional advertising and have become adept at tuning it out. The public’s fatigue with paid and owned advertising has created an opportunity for other types of marketing and public relations to flourish. Of these, earned media is poised to have the greatest impact in 2019, particularly with Generation X and the millennial audiences who crave authenticity and contribution to the greater good from businesses they frequent.
It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.
That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.
Regardless of your marketing goals, the only way for you to reach them is to get to know your audience. Now, identifying them by their gender, age, education, income and similar characteristics is simplistic and it doesn’t reveal nearly as much as you might hope.
For instance, you can see that your audience is predominantly female and see that Facebook and Pinterest are predominantly female platforms. From here, it’s logical to assume that posting your content on these two platforms will yield the best results, right? Well, both yes and no. You see, marketing is both a delicate science and a subtle art, which is why there are so many different factors to consider. The first step in doing so, nonetheless, lies in getting to know your audience. Here are five ways in which you can do so.
As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.
Now more than ever, consumers research products and services online before purchasing. Even in brick-and-mortar stores, 82 percent of smartphone users look up reviews or information about the product they are about to buy. So it makes sense that 99 percent of businesses plan to increase their digital marketing investment next year. Marketing messages must be online to reach those customers who actively seek information in digital spaces.