Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?
But how? By knowing how to standout on social media.
In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing interests, celebrities, niches, and so on. It was good fun, and we received lots of positive feedback about that chapter.
But knowing your customer is so important, that despite that detailed chapter in my first book, I feel there’s more value to be had from delving even deeper into the subject.
Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.
Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.
“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”
Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.
“How to take a pic worthy of an Instagram influencer,” OnMilwaukee reported last week. “We asked Dallas influencers to explain what or whom they are influencing,” posted the Dallas Observer the same day. A few days later, Olivia Jade, beneficiary of the Operation Varsity Blues college admissions scandal, announced she’d be leaving the University of Southern California to become a full-time influencer.
At this point, it’s safe to say that influencer marketing is no longer the secret sauce it once was. There’s also some indication that the power of influencer marketing has peaked.
How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.
Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.
When entrepreneurs are first starting out, they usually are not thinking of “rocking the boat” when it comes to marketing. Yet a very creative promotion can work wonders for a new business, generating a positive buzz that will get it noticed.
To find out which approaches work best, we asked 10 entrepreneurs from YEC Next and Young Entrepreneur Council this question: Q: What is one out-of-the-box promotion that worked wonders for your fledgling business?
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:
Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?
A significant proportion of marketing advice for small businesses focuses on digital marketing – using your blog, targeted advertising, or social media – and this approach makes it seem as though digital advertising is the only kind that matters. In doing so, this advice overlooks the power of in-person contact and any exciting and affordable ways to reach your community. Build deeper connections with these classic strategies, standbys from a brick-and-mortar era, that never stopped working.
Join Your Chamber Of Commerce
Your local Chamber of Commerce may seem like a minor organization, especially if you’ve been in business for a few years, but joining forces with your area branch can yield a number of benefits. In particular, the Chamber of Commerce tends to promote new members and can increase the visibility of area businesses through their events, social media activity, and community outreach events. Your Chamber of Commerce also offers valuable networking opportunities, which can create connections and foster cross-promotion with other local businesses.