There’s a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan.
Let’s shift the focus to email marketers, because you matter. A lot.
Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.
While there’s always room for variability and debate, there are five core areas where the best email marketers excel. Some marketing pros have two or three of these email marketing skills, but it’s when you develop the complete set that you become an all-star. While some people might have a natural knack for some of these areas, you can absolutely develop them if you don’t. Email marketing skills you need to succeed
When people ask where they can find me on social media, I say, everywhere except TikTok”. But now I realize that so many small business owners are using videos on TikTok (and you don’t need to know how to dance!) in their marketing strategy.
The growth of Tik Tok statistics as a social media platform are nothing short of amazing. According to Sprout Social:
- TikTok has over 1 billion monthly active users. (This is similar to Instagram and Twitter only has 330 million per month.)
Every entrepreneur wakes up wondering how the world views their business. For many new businesses, the main issue might be that few people even know about them. Even for veteran entrepreneurs, finding the right audience can take years and years of hard work and practice. In any case, there are ways to improve the quality of your brand and ensure that your marketing efforts actually reach the right people. So, in today’s post, we are going to take a closer look at 5 innovative ways to improve your branding!