Tag Archives: email marketing

7 Ways To Crush Email In 2016 | The Startup Magazine

We recently saw email being named “the technology which has had the greatest impact in transforming how we work over the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around mobile, we need to make sure we keep up in order to make the most of this medium as both a sender and recipient.

In this post, I’ve gathered a list of tools that’ll make sure you crush email (in a good way) in 2016:

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The Psychology of Social Proof in Email Marketing | The Startup Magazine

Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurones. Our brains are still running on the same ‘monkey see, monkey do’ software as early humans. Whether it’s preventing us from going into an empty restaurant, compelling us to read product reviews before purchasing, or encouraging us to dump a bucket of ice water over ourselves  – social proof exerts a powerful influence on us.

Social proof can even be more motivating than a financial incentive. Consumers, like email marketers, are looking for a high ROI from their purchase. You can leverage social proof to win their trust and sell the added value of your product. But how should this be applied in an email campaign? Here are a few tips to steer you in the right direction.

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How to Master the Two Key Parts of Your Online Presence | Entrepreneur

download (1)In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for.

There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.

One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that. While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.

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10 Essential Tips for Email Marketing Campaigns|businessnewsdaily.com

Email has become one of the easiest ways for businesses to reach their customers. Cost-effectiveness, shareability and the speed of message delivery have made email campaigns a critical component of most businesses’ marketing strategies. However, with the increasing popularity of email marketing comes a greater risk that messages will be blocked from your customers’ inboxes. Info group, a provider of business data and marketing solutions, offered 10 tips to help small businesses create successful email marketing campaigns:

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  Wham, Bam, Thank you SPAM. #entrepreneurfail | Getentrepreneurial.com

As alluring as social media is, it is fleeting and many people never see the posts more than once if at all.

Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.

Unfortunately, the state of email marketing generally consists of the following:
Too much email
Not enough email
Unclear calls to action
Irrelevant information
Too selly sell

The way to combat the “Wham bam, fear of SPAM” blues, here are some tips and tricks to nurture your email subscribers, and not be an entrepreneur fail:

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Email Marketing – A Small Business Guide |BusinessNewsDaily

With more than 1 billion email users worldwide, businesses are realizing email marketing is no longer something they can go without. Instead of spending their time filling a consumer’s physical mailbox, businesses now target inboxes instead. Recent research shows that businesses are dedicating more money to email marketing than any other marketing strategy. From company newsletters to loyalty coupons, businesses are using email marketing in a variety of new ways to connect with their customers. For those just getting started with email marketing, there are a number of services that can provide the necessary software and tools to create and manage campaigns directly from your computer.

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Email Marketing: A Small Business Guide | BusinessNewsDaily.com

Newly Minted MoneyWith more than 1 billion email users worldwide, businesses are realizing email marketing is no longer something they can go without. Instead of spending their time filling a consumer’s physical mailbox, businesses now target inboxes instead.  Recent research shows that businesses are dedicating more money to email marketing than any other marketing strategy. From company newsletters to loyalty coupons, businesses are using email marketing in a variety of new ways to connect with their customers. For those just getting started with email marketing, there are a number of services that can provide the necessary software and tools to create and manage campaigns directly from your computer.

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Five Tips for Email Marketing | Joel Goldstein.com

Many companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.

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