We recently saw email being named “the technology which has had the greatest impact in transforming how we work over the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around mobile, we need to make sure we keep up in order to make the most of this medium as both a sender and recipient.
In this post, I’ve gathered a list of tools that’ll make sure you crush email (in a good way) in 2016:
Email has become one of the easiest ways for businesses to reach their customers. Cost-effectiveness, shareability and the speed of message delivery have made email campaigns a critical component of most businesses’ marketing strategies. However, with the increasing popularity of email marketing comes a greater risk that messages will be blocked from your customers’ inboxes. Info group, a provider of business data and marketing solutions, offered 10 tips to help small businesses create successful email marketing campaigns:
With more than 1 billion email users worldwide, businesses are realizing email marketing is no longer something they can go without. Instead of spending their time filling a consumer’s physical mailbox, businesses now target inboxes instead. Recent research shows that businesses are dedicating more money to email marketing than any other marketing strategy. From company newsletters to loyalty coupons, businesses are using email marketing in a variety of new ways to connect with their customers. For those just getting started with email marketing, there are a number of services that can provide the necessary software and tools to create and manage campaigns directly from your computer.
Many companies are utilizing email marketing to drive traffic to their websites because it is much cheaper than the traditional mail campaigns. You will find that by being creative in your email marketing campaign that you will drive traffic to your website. In order to keep your customers returning to your website you need to keep in constant contact with them with email marketing.