Ways to Reduce Email Bounce Rate | business.com

Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren’t receiving your communications.

Email marketing is a crucial engine for any business. One of the easiest ways to engage with customers past, present, and future, emails have an amazing ROI (return on investment) when deployed efficiently. The results of email marketing campaigns are important to note and may shape your future efforts based on both successes and failures. Key performance indicators (KPIs) include the percentage of recipients who opened the email, what they clicked on, and how many recipients opted out of future communications.

Email bounce rates are another important metric to consider, yet they are often overlooked by digital marketing teams. By understanding this data, you can fine-tune campaigns to achieve better overall outcomes. But what exactly does your bounce rate measure, and how can you improve it?

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