Email is a core component of many companies’ marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business’s newsletters and marketing messages, the greater the number of potential leads you’re reaching every time you send a campaign.
To help, 10 members of YoungEntrepreneur Council share some creative and effective strategies to help small businesses gain (and keep) email subscribers.
What’s one creative tactic a small business can leverage to gain more subscribers on their email list? Why is this effective?