The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:
Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?
If you want to achieve sustainable success as a consultant – ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients.
However, there will be times when you have to feel the cash flow pressure and need to find clients…right now!
This article is designed to give you some immediate traction while still setting you up for long-term success.
The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”
But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.
Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.
So what is it that makes local reviews such an important and useful strategy?
The most common question entrepreneurs ask is “How can I improve my marketing with no or little money?” Here is the first of 115 ideas thanks to ‘The Toliet Paper Entrepreneur”. You are sure to find something that works for you.
1. Focus On One Contact
Marketing Strategy For Small Business: Target one decision maker you’d like to meet and invite him to share his expertise. Ask for a (very) short article for your newsletter or a quick phone interview for your podcast. Follow up by sending…