Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.
Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.
So what is it that makes local reviews such an important and useful strategy?
