Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.
Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.
Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing. But they’ve now realized that they need to build their sales and marketing strategy accordingly. And that’s exactly where account-based marketing comes into play.
If you have a small business, it’s essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn’t necessarily impact you equally. However, all major trends do influence your customers’ expectations, so it’s good to be up to date.
Here are some of the most significant trends I’m currently seeing that will impact small businesses in 2020 and beyond.
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?
The answers to all these questions lie in marketing.
How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
So why is marketing important? Check out these 9 reasons why you really do need it.
Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.
Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.
“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”
Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.
“How to take a pic worthy of an Instagram influencer,” OnMilwaukee reported last week. “We asked Dallas influencers to explain what or whom they are influencing,” posted the Dallas Observer the same day. A few days later, Olivia Jade, beneficiary of the Operation Varsity Blues college admissions scandal, announced she’d be leaving the University of Southern California to become a full-time influencer.
At this point, it’s safe to say that influencer marketing is no longer the secret sauce it once was. There’s also some indication that the power of influencer marketing has peaked.
How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.
Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:
Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?