The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:
Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?
January’s going by in the blink of an eye as businesses of all sectors channel their energies into starting the new year as they mean to go on.
The good news is that while it might not be home to a ‘momentous’ holiday like Christmas or Easter, February is brimming with some wacky and wonderful holidays that offer business owners opportunity to promote themselves, extend their reach and ultimately make money.
Weird Holidays in February
Take a look at the following weird February holidays small business owners can celebrate and make money from.
You read a great deal of how-to guides on the best marketing techniques to promote your business – but what about examples of bad marketing?
To advise you on what not to do, button badges expert Badgemaster presents some of the mistakes to avoid in your marketing campaigns.
Not knowing your audience.
Marketing is about promoting your company to your target market. Deciding on the audience for your marketing informs all other decisions. So, this needs to be right.
All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services.
While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool. Business News Daily talked to small business owners and social media experts about how small businesses can market their brands on Twitter. Here are four tips.
When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.
You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.
Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.
Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation.
As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most of all marketing agencies, to reassess how they capture and convert leads. Marketers have to find new ways to build relationships and nurture prospects to gain their trust. Businesses are being more selective about which agencies they choose to work with and are taking into consideration things like personalized service, audience segmentation, and how they are a cultural fit within the agency.
The transformation which artificial intelligence and machine learning have introduced into the tech world is unparalleled. With the innovation of the likes of digital assistants and self-driving cars, what was once considered science fiction has now begun to materialize. For digital marketing, artificial intelligence offers an incredibly variegated assortment of opportunities. Ranging from process automation to consumer behavior analysis, to improved data gathering methods, marketing executives can now breathe more easily, as much of the work they have to do has become a lot more simplified. Here, we will consider ways in which artificial intelligence will help improve your marketing success and reduce your physical exertion.
Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media as an end all, be all strategy does a disservice to those who must plot the direction of their company’s marketing efforts.
Nowhere is this more apparent than in small business where owners and managers are bombarded by sales pitches for different types of tactics. Some owners will be swayed by a good pitch and buy the tactic. Others will not feel comfortable and will not do anything. If neither of these persons has identified their customer, neither choice is helpful to their business.
Who is your customer? That is the single most important question you will ask in your business life. If you’re smart, you’ll ask it again and again because the answer is always changing. Most owners never ask it. The majority answer “anyone.” You can’t market to ‘anyone.’
What do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov’s BrandIndex, which has released a list of the brands that top the charts as rated by adults in the US.
YouGov’s BrandIndex score is derived by taking the average of the above-referenced components and ranking the highest brands from 1630 tracked for at least 6 months during a year-long period from July 1, 2017 to June 30, 2018.
Starting your own business can be empowering, as it allows long-held passions or skills to be pursued. Thanks to the growth of the gig economy, there are now many avenues available to establish your own freelance business. Here are a few ways you can realize your ambitions.