Tag Archives: marketing

How to Use TikTok for Business | businessnewsdaily.com

TikTok is a great social platform for marketing to younger audiences. Learn how you can use it to increase audience engagement and brand awareness.

  • Nearly 90% of all TikTok users are younger than 50 years old.
  • TikTok for Business users can create TopView Ads, In-Feed Ads, Brand Takeover Ads, Branded Effects and Branded Hashtag Challenges.
  • TikTok is great for increasing your audience reach, consumer engagement and creativity.
  • This article is for startup and small business owners who want to use TikTok to market their business.

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5 Innovative Ways to Improve Your Branding | Getentrepreneurial.com

Every entrepreneur wakes up wondering how the world views their business. For many new businesses, the main issue might be that few people even know about them. Even for veteran entrepreneurs, finding the right audience can take years and years of hard work and practice. In any case, there are ways to improve the quality of your brand and ensure that your marketing efforts actually reach the right people. So, in today’s post, we are going to take a closer look at 5 innovative ways to improve your branding!

Get Involved In High-Profile Events & Projects

As previously mentioned, getting seen and noticed is a difficult hurdle to overcome for many entrepreneurs. For this reason, getting your foot in the door of a high-profile event or project can do wonders for your visibility. Whether it’s a red carpet event or even a local community project that has attracted media attention, getting your brand associated with it can help expose hundreds or even thousands of potential customers to your business.

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5 Things to Look For When Hiring a Marketing Agency | Entrepreneur

Marketing helps create your brand image, promote your service, reach potential customers, engage existing clients, boost sales and propel growth.

With tens of thousands of companies offering these services worldwide, deciding on the best agency to hire is no easy task.

To help you make the best decision, let’s begin with the right questions…

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How to Write a Cold Email That Gets Results | AllBusiness.com

In today’s fast-paced world of consumerism and companies vying for attention, it can be hard to stand out in a meaningful way. But, even with the average person seeing between 6,000 and 10,000 ads every single day, it’s not impossible.

With short messages dominating modern communication and the rise of popular messaging apps like WhatsApp, the key to standing out is to capture your prospect’s attention in as little time as possible.

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5 Ways to Beat the Competition | business.com

To become a successful business, you need to find ways to stay a step ahead of your competition. Doing so is often easier said than done, and there’s no simple answer to how to beat your competition.

Competition exists in every market. Smarter companies nullify the effect of competitors in order to increase market share.

How do they do that? Here are five simple, yet powerful ways to beat your competition.

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Why Your Business Should Be on Instagram | business.com

Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.

Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. While advertisement and sponsorship opportunities exist, getting started with Instagram is free and businesses can establish a significant following without spending a dime. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.

What is Instagram?

Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.

Instagram is owned by its parent company Facebook and has over 1billion active users.

If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit.

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Attention please! 5 interesting ways you can attract attention to your company | The Startup Magazine

You’ve got the products, the drive, and ambition. But something is missing…customers! You won’t get very far without them, and no matter what industry you might be in it’s safe to say you’re probably all fighting for every like, share, comment, and sale! Positive publicity is important to get that engagement. Gathering interest and momentum around your business isn’t straightforward, and it takes a lot of planning, forward-thinking, and creativity but when you find the right formula, the results speak for themselves. Read on for 5 interesting ways you can attract attention to your great business.

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How to Develop a Marketing Budget | businessnewsdaily.com

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.

  • A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
  • To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
  • Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
  • This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.

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How to Create a Social Media Marketing Campaign | business.com

Social media marketing is key to a modern business’s success. This guide explains how to create a successful social media marketing campaign.

Everyone is on social media, including your competitors, your customers and your target audience. Many large companies have invested significant sums of money to create social media departments and establish their presence across multiple platforms. Fortunately, unlike other forms of advertising, you don’t need a large budget to create a successful social media campaign.

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How to Get Ongoing Media Exposure Using Seasonal Stories | Entrepreneur

Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.

Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.

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