Tag Archives: marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value | Forbes

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.

Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.

“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”

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5 Things To Know About Movement Marketing | The Startup Magazine

Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.

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Influencer Marketing May Be Losing Its Influence | Business

“How to take a pic worthy of an Instagram influencer,” OnMilwaukee reported last week. “We asked Dallas influencers to explain what or whom they are influencing,” posted the Dallas Observer the same day. A few days later, Olivia Jade, beneficiary of the Operation Varsity Blues college admissions scandal, announced she’d be leaving the University of Southern California to become a full-time influencer.

At this point, it’s safe to say that influencer marketing is no longer the secret sauce it once was. There’s also some indication that the power of influencer marketing has peaked.

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6 Social Media Sites & Directories Your Company Needs to Target Now | The Startup Magazine

Is your company’s online presence diverse and well-developed enough to stand out from the competition?

If you’re not targeting most or all of the social media sites and directories on the list below, the answer may well be “no.” Here’s what you need to know about each.

LinkedIn

LinkedIn is the world’s most popular social media platform for professionals and brands. If your company doesn’t have at least a pro forma LinkedIn presence, it’s missing out.

Here’s the thing: Not every brand needs a LinkedIn company page. You can bet that LinkedIn is not a top marketing priority for this ubiquitous coffee chain, because said ubiquitous marketing chain has enviable name recognition and the bottomless resources required to run nonstop legacy media ads.

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58 Percent of Small Businesses Spend 5 Hours or Less on Marketing | Small Business Trends

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.

Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.

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13 Fatal Marketing Mistakes That Could Sink Your Business | AllBusiness.com

The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question:

Q: What common marketing strategies should entrepreneurs avoid and what should they be doing instead?

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Weird February Holidays Small Business Owners Can Use for Marketing | Small Business Trends

January’s going by in the blink of an eye as businesses of all sectors channel their energies into starting the new year as they mean to go on.

The good news is that while it might not be home to a ‘momentous’ holiday like Christmas or Easter, February is brimming with some wacky and wonderful holidays that offer business owners opportunity to promote themselves, extend their reach and ultimately make money.

Weird Holidays in February

Take a look at the following weird February holidays small business owners can celebrate and make money from.

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When marketing goes wrong | The Startup Magazine

You read a great deal of how-to guides on the best marketing techniques to promote your business – but what about examples of bad marketing?

To advise you on what not to do, button badges expert Badgemaster presents some of the mistakes to avoid in your marketing campaigns.

Not knowing your audience.

Marketing is about promoting your company to your target market. Deciding on the audience for your marketing informs all other decisions. So, this needs to be right.

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How to Use Twitter for Marketing | Business News Daily

All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services.

While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool. Business News Daily talked to small business owners and social media experts about how small businesses can market their brands on Twitter. Here are four tips.

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Retargeting Ads for Small Business: The Basics | Small Business Trends

When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.

You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.

Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.

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