Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.
Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. While advertisement and sponsorship opportunities exist, getting started with Instagram is free and businesses can establish a significant following without spending a dime. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.
What is Instagram?
Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
Instagram is owned by its parent company Facebook and has over 1billion active users.
If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit.
You’ve got the products, the drive, and ambition. But something is missing…customers! You won’t get very far without them, and no matter what industry you might be in it’s safe to say you’re probably all fighting for every like, share, comment, and sale! Positive publicity is important to get that engagement. Gathering interest and momentum around your business isn’t straightforward, and it takes a lot of planning, forward-thinking, and creativity but when you find the right formula, the results speak for themselves. Read on for 5 interesting ways you can attract attention to your great business.
What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.
- A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
- To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
- Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
- This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.
Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.
Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.
Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing. But they’ve now realized that they need to build their sales and marketing strategy accordingly. And that’s exactly where account-based marketing comes into play.
If you have a small business, it’s essential to keep up with the latest trends in technology, marketing, customer service and other areas that affect your business. Each business is unique, so every trend doesn’t necessarily impact you equally. However, all major trends do influence your customers’ expectations, so it’s good to be up to date.
Here are some of the most significant trends I’m currently seeing that will impact small businesses in 2020 and beyond.
Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?
The answers to all these questions lie in marketing.
How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
So why is marketing important? Check out these 9 reasons why you really do need it.
Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.
Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.
“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”
Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.