Tag Archives: online marketing

Ready to Get Back to Business? Now Is the Perfect Time to Up Your E-Commerce Game | AllBusiness.com

As many years as I’ve been out of school, September still feels like a time of renewal. An opportunity to start anew, to reinvent some aspect of your life or your business, to refocus on tasks that got forgotten in the heat and lazy days of summer.

This year has been tough for most of the country, with so many of us trying to live and work under safer-at-home policies. It’s been a rough year for retailers, in particular, with so many stores closed for months due to the coronavirus. In fact, eMarketer has adjusted its 2020 retail sales forecast from its original projection of a 2.8% sales increase to $5.6 trillion in total retail sales to a 10.5% sales decline to $4.9 trillion in sales.

But there is a brighter side to that forecast, and it’s e-commerce. Online sales are, according to eMarketer, expected to rise 18% this year to $710 billion. This represents 14.5% of total retail sales, which eMarketer says is “both an all-time high and the biggest share increase in a single year.”

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5 Cool Ways Creative Talent Can Help You Market Your Business | CoolBusinessIdeas.com

It takes a village to grow a business. The creatives of the professional world bring an intangible element to a marketing campaign. Without their unique skills, brands wouldn’t be memorable and a logo wouldn’t be able to convey an idea.

Creative professionals think outside of the box. They’re the ones revolutionizing the way we market and the mediums that are used. They give us new channels to connect with customers.

Here are a few of the most creative ways creative types are winning over customers.

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30+ Ways for You To Use YouTube Effectively | Small Biz Trends

YouTube is one of the hidden gems in online marketing. It is a terrific way for small business owners to compete with the big brands. But creating effective (as in watchable) content and then promoting it can be intimidating.

Of particular interest to business owners who are wondering if the time creating and marketing with video is worth it is the YouTube Partner Program, created in 2007. It now has more than a million creators earning money from their videos. Thousands of channels are making six figures a year.

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Why Local Reviews Are Becoming a Best Online Marketing Strategy for Small Businesses | All Business

Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.

Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.

So what is it that makes local reviews such an important and useful strategy?

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The New Rules of B2B Marketing | All Business

Do you own a company that markets business-to-business? If so, you know how important face-to-face prospecting and selling is for success. You’ve got to network, work the phone, make sales calls and more. But increasingly, B2B marketing is happening online—and if your small business is still relying too much on in-person marketing methods, you’re going to fall behind the curve.

Your business website is the essential starting point for online B2B marketing. Today, the sales funnel of B2B has changed, with buyers typically conducting much of their research online before ever reaching out to a company to make a purchase. Where once you could reach out to prospects personally, now it’s equally important to draw them in through online marketing and content that gets them interested, provides information and answers their questions. That way, by the time they contact you, they’re halfway sold on your product or service already.

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How to Master the Two Key Parts of Your Online Presence | Entrepreneur

download (1)In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for.

There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.

One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that. While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.

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How to Find Core Keywords For Effective Online Marketing|searchengineguide.com

There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus.

You can optimize difficult or easy keywords and high or low search volume phrases, and each will help you reach different levels of success. But choose the wrong keywords and you’ll see your marketing campaigns go a whopping nowhere!

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Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website | Fast Company

Q: I work for a nonprofit with a hideous website. Hideous in the sense that the copy is generic and bland and filled with jargon. Supremely unsticky, in other words. Some of my colleagues and I have lobbied to change it but, whenever we suggest new copy, our executive director inevitably waters it down until it sounds like what we’ve already got. What can we do to convince her to stick-ify our site? – Stickless in Seattle

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5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns | Vertical Response

Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you won’t. But you won’t know until you try.

Testing something new can SEEM like a lot of work but it’s really not. If you’re going to create an email marketing campaign anyway, it’s just three more tiny steps.

One: Make a copy of the campaign you’re creating
Two: Change a little part of the campaign (see below)
Three: Test with a small portion of your list or split your list in two

These three simple steps could get you a better response to your next email campaign and it takes just minutes for you to do. Unleash the mad scientist in you with these 5 easy things to test within your next email marketing campaign.
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