Author Archives: CBPS

Is Your Smartphone Making You Dumb? | Psychology Today

Imagine that after a routine medical exam your doctor delivers some devastating news: Since your last checkup, your cognitive performance has plummeted. Your ability to connect with others has eroded. And your memory for everyday events is no longer operating as it once did.

As it turns out, there is a cure and it won’t cost you a penny. The treatment is simple: All that’s required is that you put away your smartphone.

Few of us will have this conversation with our doctors. But perhaps we should. Over the last few years, scientists have begun studying the way cell phones affect the human experience. And the early results are alarming.

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Who is Your Customer? | Peter Mehit

We all need more customers. Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media, which is a tactic, as an end all, be all strategy to reach your customer, does a disservice to those who must plot the direction of their company’s marketing efforts.

No where is this more apparent than in small business where owners and managers are bombarded by sales pitches for different types of tactics. Some owners will be swayed by a good pitch and buy the tactic. Others will not feel comfortable and will not do anything. If neither of these persons has identified their customer, neither choice is helpful to their business.

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Make Money Without Losing Family Time | Lucy Reed

Family Time

Being a single parent is difficult on numerous levels. Between taking kids to activities such as sports practices and after-school programs, there is little time left in the day for enjoying their company. Single parenting often is financially stressful as well. Everything falls on your shoulder when you are a single parent. This can be scary or empowering.

For those looking to fill in the income gap on their monthly budget, the increased number of freelancing opportunities may be the perfect way to make some extra income without missing out on family time. At home gig range from doing remote skilled work to selling items online. Most of these jobs require little more than a computer, knowledge about a specific field and the confidence to take a stab at the work.

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What Does Cyberinsurance Actually Cover? | Slate.com

So it came as a shock to the bank when its insurer, Everest National Insurance Co., ultimately refused to pay out a significant portion of the bank’s claimed losses of $2.4 million, offering instead only $50,000 on the grounds that the breaches were not covered by National Bank’s computer and electronic crime insurance rider. In June, National Bank sued Everest for breach of contract and a larger portion of the breach costs in a lawsuit that highlights just how nebulous and unhelpful cyberinsurance policies can be, as well as how little the companies purchasing those policies typically understand about their coverage.

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Marketing to Millennials | Lydia Mehit

dont-shop-alone-fd-lgMillennials have been the target of more scrutiny than any other generation. Why?  Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million.  Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives.  Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.

Representing 25% of the population, and 80 million strong, Millennials are generally agreed to have been born between 1980 – 2000.  You will also hear them referred to as Generation Y.   The youngest Millennials are 18 years of age while the oldest will be 38 in 2018.

What has this intense scrutiny revealed about these consumers?

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Sexism in tech: Why a startup founder had sex with an investor | Business Insider

Byron Katie, a great teacher, looks at the world as: “My business. Your business. And God’s business.” All I have control over is my business. No one else’s behavior falls under “my business.” I do control the choices I make and the boundaries I set. That is it. That is all we each have.

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Seven Steps to List Tour LA

Lydia List TourWe have had the privilege and pleasure of presenting our program, ‘Seven Steps to Success’ at the List Tour event in Los Angeles and San Diego  We look forward to presenting at again this coming September.

The ‘Seven Steps to Success’ is a practical, intuitive method that you can use to obtain any goal, but in the case of the List Tour, which is full of entrepreneurs, we focused the discussion on starting and growing a business.  The seven steps: idea, visualization, thoughts, actions, methods, friends and circumstances drive home the point that you can only do so much on your own and that the circumstances of success are brought to you by friends.  You attract these friends by your methods: how you will make your product or service, how you will attract your customer, how you will make your operations efficient.

The premise is that people follow people who know where they’re going; they invest in people who know what they are doing.

In both presentations, we were pleased by the energy and the depth of the questions.  ThePeter List Tour presentation will inspire you to start or continue your journey toward the freedom of business ownership.

LaTonya Washington, the founder and operator of the List Tour assembled a great group of presenters who delivered information and inspiration around a number of business topics.  It is a fun day full of valuable and immediately usable information.

We will be at the next List Tour event in Los Angeles.  If you are an entrepreneur or want to be one, you should not miss this event.

OfficialTheNationalListTourLydiaPeterMehit

Uber’s no good, very bad year: A timeline | PitchBook News

It’s been a tough year for Uber. The ridehailing giant was worth a reported $68 billion as of August 2016—but late last year, problems began piling on.

Source: Uber’s no good, very bad year: A timeline | PitchBook News

What Are You Going to do With A Half Million Dollars? | CBPS

Come to Find Yourself In Your Own Business this Thursday in Santa Ana!

Don’t Choose The Wrong Business!

Elizabeth and Paris Patt are fine art restorers were looking to change their line of work.  They came to see us about opening a coffee shop in Idyllwild, CA, but didn’t seem committed to the idea.  We suggested they work through the first two sections of Killer Business Plan and it was a real eye opener for them.

In the video above, they talk about their experience.