Tag Archives: reviews

  7 Ways to Deal with Negative Online Customer Reviews | Getentrepreneurial

Word of mouth has always been one of the strongest forms of advertising for any business. With the proliferation of online review sites, it is easier than ever for people to go online and rate their experience with your business… good or bad.

Most people admit they’ve been influenced by reviews at one time or another when making a purchase. This underscores the need for every business to take their negative online reviews seriously.

Positive reviews are more common than negative ones but the negative ones can have a disproportionate impact on your business. Here are a few ways that you can handle those occasional bad reviews and possibly even turn them around to your advantage.

Read More

Why Local Reviews Are Becoming a Best Online Marketing Strategy for Small Businesses | All Business

Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.

Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.

So what is it that makes local reviews such an important and useful strategy?

Read More.