Word of mouth has always been one of the strongest forms of advertising for any business. With the proliferation of online review sites, it is easier than ever for people to go online and rate their experience with your business… good or bad.
Most people admit they’ve been influenced by reviews at one time or another when making a purchase. This underscores the need for every business to take their negative online reviews seriously.
Positive reviews are more common than negative ones but the negative ones can have a disproportionate impact on your business. Here are a few ways that you can handle those occasional bad reviews and possibly even turn them around to your advantage.