The different stages of a sales funnel correlate to the step-by-step journey of your customers as they move down that funnel. Customers start out being mere visitors on your website, they next turn into prospects, and then ultimately become qualified business leads ready to make a purchase.
The funnel metaphor makes the entire sales process appear relatively seamless, and rarely accounts for an array of challenges marketers often face. The truth is, the journey is more nuanced and layered than it appears on the surface.
Here, we discuss five key sales funnel challenges every marketer faces and ways to overcome them effectively.