Tag Archives: understand the customer

The Importance of Connecting Your Company to Your Product and Users | Entrepreneur

Key Takeaways

  • How to connect your company to its product and users
  • The importance of understanding the competition
  • The importance of fully understanding the user and becoming your own customer

When you first launch a startup, you, along with your small initial team, are able to build something incredible from the ground up — and that’s because everyone is intimately connected to the company vision. As your company grows to 100 employees, 500 employees, and beyond, maintaining that connectivity gets a little harder. But I believe that when all employees are aligned with the company vision and culture, and they truly understand the value of the product they’re building, that’s when you get an amazing impact.

This is how it’s done:

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Why Do People Fail at Marketing Their Business? | Getentrepreneurial.com

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker

People fail at marketing for a variety of reasons. This list is not meant to be all-inclusive but here are the most common reasons I encounter:

Never been trained in marketing

Don’t understand the psychology of marketing

Are not consistent in their marketing message

Don’t ask for help because they don’t know who to trust

Don’t want to do it for themselves

Don’t know what works and do not want to spend the money

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