I have said this time and time again: you must ask for referrals if you want to grow your business. Referrals can contribute to a larger percentage of your revenue if done correctly. In fact, approximately 50 percent of my revenue is generated from referrals. Without them, I would be stuck putting in countless hours online trying to drum up fresh leads.
Referrals are easier to generate than you may think. The hardest part is getting up the courage to ask. Some people think they will offend customers by asking for more business. In reality, your customers will be more than happy to send people your way if they are satisfied with your work. As such, it is important that you develop a good relationship with your clients and develop a plan to seek referral business from each and every one of them.
If you are not yet sold on asking for referral business, here are a few facts that will hopefully convince you:
Referrals don’t cost anything.
People always know someone who can benefit from your services.
Your customers are better at marketing than you.
Referrals can lead to more referrals.
Dispatches From The Front 