Drop The Zoom Video? | CoolBusinessIdeas.com


A new study led by researchers from Carnegie Mellon University is challenging the common assumption that video conferencing is better than audio-only communication for collaborative group activities. The findings suggest video cues may in fact lower a group’s collective intelligence by disrupting interpersonal synchrony.

Early in 2020, when the pandemic hit and many suddenly shifted to working remotely, the ability to easily communicate with colleagues via video was a godsend. No one really questioned how effective communicating over video was, as for years it had been generally assumed video cues amplify effective group collaboration when compared to audio-only interactions.

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