There’s a natural cycle to the launch of a new celebrity couple. It starts with a simple tabloid rumor. Then come observations on the pairing from a personal confidant, spread publication-wide, or maybe there’s a jump to casual paparazzi pictures of the two together. The final push in the celebrity couple birth is the two attending a public event — a red carpet premiere or maybe … a sporting event. It’s a tried and true formula that lets the world know this celebrity couple is here and ready for their close-up.
Those deemed unfit matches by fans will receive resistance at every step, most often with fans crying out, “PR relationship!” and enlisting their “expertise” to craft arguments as to why a budding relationship is staged.
Dispatches From The Front 