AI tools for content creation are super popular today, and no wonder:
- They help small business owners and marketers save time and money.
- Tools like ChatGPT generate content assets in seconds.
- Their texts look like they were written by humans, and plagiarism checkers see them as original and ready for publishing.
A tiny problem: those texts aren’t original. ChatGPT isn’t as intelligent as many believe (yet!):
- It generates words without understanding the context.
- Its content is generic, with no insights for the audience.
- Yes, it learns fast, but still can present some false information from the internet as if it’s true.
- It can’t cover controversial issues like politics or religion, and it offers biased answers to corresponding questions.
Dispatches From The Front 