In what’s being termed as the most significant US antitrust trial in decades, Google’s dominance over internet search is under scrutiny.
This development could bring forth changes that impact every facet of the digital landscape, especially for small business owners who rely on search engines to drive traffic and sales.
Search Engine Landscape Might Change
Google’s search engine, which processes billions of queries daily, is at the heart of this lawsuit. Should Google lose the trial, it could reshape how search engine operations function. This could influence where and how businesses advertise and may affect search visibility for many.