We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards, and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.
Dispatches From The Front 