Tag Archives: Facebook

Analysis: Silicon Valley’s greatest minds misread pandemic demand. Now their employees are paying for it. | CNN Business

In the early months of the pandemic, Facebook only grew bigger and more central to our lives. With lockdowns spreading, countless people began shopping, socializing and working on Facebook and other online platforms. As CEO Mark Zuckerberg said in March 2020, usage was so high that the company was “just trying to keep the lights on.”

Against that backdrop, Zuckerberg’s company went on a remarkable hiring spree. Facebook, which later rebranded as Meta, went from 48,268 staffers in March 2020 to more than 87,000 as of September of this year. In other words, it hired another Facebook’s worth of staff. And it looked like the company would only keep hiring to support its ambitious plans to build a future version of the internet called the metaverse.

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Facebook owner Meta expected to announce major job losses | BBC News

Facebook’s parent company Meta is reportedly planning to begin large-scale lay-offs this week that will affect thousands of employees.

US media reported at the weekend that the job cuts could be announced as early as Wednesday.

During Meta’s disappointing third quarter results, chief executive Mark Zuckerberg said staffing might fall.

“In 2023, we’re going to focus our investments on a small number of high-priority growth areas,” he said.

Meta has about 87,000 employees worldwide across its different platforms, which include Facebook, Instagram and WhatsApp.

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Facebook became Meta one year ago. Its metaverse dream feels as far away as ever | CNN Business

Even by Facebook’s standards, 2021 was a rough year.

A series of damning reports based on leaks from a whistleblower raised uncomfortable questions about Facebook’s impact on society; the company continued reeling from concerns about the use of its platform to organize the January 6 Capitol riot; and privacy changes from Apple threatened its core advertising business. Meanwhile, young users were flocking to TikTok.

At a virtual reality event on October 28, 2021, CEO Mark Zuckerberg tried to turn the page. Zuckerberg announced that Facebook would change its name to Meta and go all in on building a future version of the internet called the “metaverse,” proving to all in the process that the company he launched in 2004 was more than just a social media business.

One year and billions of dollars later, the so-called metaverse still feels years away, if it ever manifests at all. And the company formerly known as Facebook remains very much a social media business — one that is facing more financial pressure than when it announced the change.

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Facebook is giving us a little bit more control over our feeds | Mashable

As someone who spends an unfortunately significant amount of time on Facebook, there are so many things I would like to see less often. Facebook’s parent company Meta has now, decades after its platform was released to the public, given us that option.

What we see in our Facebook feed is often fueled by the much-criticized algorithm. For instance, if you like a bunch of hiking Groups and Pages, interact with a ton of photos of the outdoors, and post about your backpacking adventures, you might be met with more recommended posts from creators and communities related to hiking. As Facebook puts it, “what you see in your Feed is uniquely personalized to your interests through machine learning.”

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Meta Imposes Strict New Policy for Restructuring Workers | Entrepreneur

A new report by the Wall Street Journal claims that Meta Platforms, formerly Facebook, has told certain employees they must find another job within the company within a 30-day time limit or face termination during the company’s restructuring. Employees set to be terminated if they don’t find a new position internally have reporedtly been put on a “30-day list.”

The harsh push comes as the social media behemoth attempts to cut costs by 10%. A spokesperson for Meta confirmed to WSJ that reports of the attempt to move around employees are accurate.

“We’ve been public about the need for our teams to shift to meet … challenges,” Tracy Clayton, spokesperson for Meta platforms, told the outlet.

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Meta hit with lawsuits claiming Facebook uses loophole to get around Apple privacy rules, still tracks iPhone users | Mashable

Facebook and Instagram are using a sneaky loophole to collect Apple iPhone users’ data, according to two new class action lawsuits filed against the social network’s parent company, Meta.

According to the lawsuits, Meta has been injecting javascript tracking code into websites that users visit via the in-app browsers in Facebook and Instagram for iOS, but without user permission.

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Social Media Retargeting: How To Do It Like A Pro | AllBusiness.com

Social media advertisements have the power to bring in new customers and reinvigorate existing ones. The trick is knowing how to target the right audience with the right approach. Here is a look at social media retargeting and how it works, along with some best practices.

Understanding social media retargeting

While scrolling through Facebook, a consumer sees an ad for an item that they searched for or interacted with in the past. The ad reminds them of their interest in the item and brings them back to the original site where the item was viewed. Once they’re on the website, they may decide to purchase the item or otherwise convert.

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When Native American spirituality shows up on social media, ask who’s profiting | Mashable

While scrolling through Instagram, TikTok or Facebook, you may notice people who call themselves guides, healers, or coaches and boast that they can provide you with instant enlightenment and spiritual guidance to enhance your “vibration.” The end result? A path to a better you.

To be honest, I’m not criticizing anyone who seeks comfort by connecting to self-professed healers making these claims. As a matter of fact, I think the majority of individuals who pursue an understanding of spirituality outside of our normal reality are well intentioned. Perhaps they’re even seeking refuge from the violent legacy of organized religions, including Christianity. As an Osage man, as well as a Native educator, I am very familiar with how the church has villainized Native spirituality, traditions, and ceremonies.

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Texas attorney general files lawsuit against Meta over Facebook’s facial recognition technology | TechCrunch

Texas Attorney General Ken Paxton has filed a lawsuit against Meta over Facebook’s facial recognition practices, his office announced on Monday. The news was first reported by The Wall Street Journal, which notes that the lawsuit seeks civil penalties in the hundreds of billions of dollars. The lawsuit alleges that the company’s use of facial recognition technology, which it has now discontinued, violated the state’s privacy protections regarding biometric data.

A press release announcing the lawsuit alleges that Facebook has been storing millions of biometric identifiers contained in photos and videos uploaded by users. Attorney General Paxton says that Facebook exploited the personal information of users “to grow its empire and reap historic windfall profits.”

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Facebook changes its name to Meta in major rebrand | BBC News

Facebook has changed its corporate name to Meta as part of a major rebrand.

The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).

The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.

The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

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