Tag Archives: advertising

The Biggest Marketing Mistake Is Forgetting Lifetime Value | Forbes

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.

Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.

“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”

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5 Things To Know About Movement Marketing | The Startup Magazine

Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.

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58 Percent of Small Businesses Spend 5 Hours or Less on Marketing | Small Business Trends

How much time do you spend on marketing for your small business? A new survey carried out by OutboundEngine reveals 58% spend five hours or less on marketing. And stress is a major contributing factor for how much time small business owners spend.

Titled “Stress, Time & Growth: Factors Affecting Small Business Marketing in 2019,” the report looks at the marketing strategies of small businesses. And according to OutboundEngine, the complexities of today’s small business ecosystem is making marketing much more difficult.

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Why Amazon Ads Could Be a Disaster Waiting to Happen | Inc.com

When investing, it’s always a good idea to spread the wealth. Whether you invest only as much as can be insured, or you use different financial managers with unique areas of expertise, your goal is to maximize your capital. Everyone gets a piece of the pie, and within portfolios there’s still more diversification.

When it comes to digital marketing, advertisers are wise to spread their budgets around, but the places to spend in an effective way have dwindled. Over the past few years, fewer and fewer players in online advertising have a piece of the pie–especially those trying to protect consumer information–and advertisers looking for the best conversion rates have increasingly directed their ad budgets to a handful of companies where privacy practices and protections are less than stellar.

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When to Spend on PR and When to do It Yourself (or Not at All) | Entrepreneur

You’ve just started your business, your website is finished, your SEO is lined up, your products are ready to ship, and you’ve got a hungry team eager to seize the moment. All you need to do now is get the word out about that amazing product. Right?

Maybe, but maybe not.

When speaking to budding entrepreneurs, I sometimes find myself giving advice that you wouldn’t expect from a PR professional. I tell them that, for a lot of brands, hiring a PR pro isn’t worth the cost. Don’t get me wrong, a great PR team is one of best brand-building tools a business can employ. But if your brand isn’t positioned to benefit from a well-executed PR strategy, you could end up wasting your time and money.

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Twitter’s advertising business is stalling | TechCrunch

Twitter may have re-oriented itself and laid off part of its workforce to streamline its business, but it still doesn’t look like it is bringing in enough money to keep Wall Street happy.

Here is the biggest data point from the company’s fourth-quarter earnings report: according to the company, advertising revenue totaled $638 million, which was down slightly year-over-year. A reversal in its advertising growth is certainly not going to help Twitter’s case, which needs to be able to pitch itself to advertisers as a legitimate alternative to Facebook — and now Snap, which is expected to go public in March and already generated $400 million in 2016.

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The 20 Most Viral Ads of 2016 | Adweek

Christmas, the Olympics/Paralympics and OK Go.

Those are three reliable buckets for great advertising, and they all show up in Unruly’s new list of the most shared ads of 2016. The top spot on this year’s list goes to a Christmas spot; No. 2 was made for the Paralympics; and OK Go put two videos on the list, including one at No. 5.

Ads from 10 different countries appearing on this list, Unruly says—the U.K., U.S., Denmark, Egypt, Thailand, Bangladesh, India, Norway, the Philippines and Indonesia. The average runtime for the top 20 videos is 2:49

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The Difference Between Marketing and Advertising | Small Biz Trends

If you ask the person next to you about the difference between marketing and advertising, there’s a strong possibility you won’t get a clear answer. That’s because for many people, there’s only a subtle difference between marketing and advertising that’s often difficult to explain.

To be honest, advertising and marketing are closely related disciplines that have much in common. Yet they differ in many ways too. To see the differences and how each can benefit you as a small business owner, you must first understand the basics of both.

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EMarketer Report Cites Major Challenges Facing Mobile Video Advertising | Adweek

There is a consensus in advertising that mobile video is the future, but that future is still hazy.

Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are Gifs. There also are ways to measure by impression or engagement.

It’s this fragmented landscape that is creating uncertainty at an otherwise golden moment for mobile video, according to eMarketer, which released a report today taking a comprehensive look at the forces shaping the sector.

“There’s still some inconsistency with the ad formats for mobile video,” said eMarketer analyst Jeremy Kressmann. “There’s in-stream video working off publishers’ native players; there’s interstitials that pop up; there’s in-app, in-game video; interactive video; in banner and in-feed video.”

“It’s confusing on the ad-buyer side trying to figure out what they’re buying and how to get scale,” he said.

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Why Engineers are the New Salespeople | Page19

3341418764_29126fa663_bDo you like salespeople? If you answered yes, you might be a salesperson. In The Sales Bible, Jeffrey Gitomer discusses the reputation problem faced by salespeople—and how to solve it.

Why is this? Sadly, ever since the days of snake oil, the craft has been heavily associated with lying. Years of advertising have hardened consumers and trained them to be skeptical above all else, and no one is more suspect than a salesperson. A salesperson is, first and foremost, interested in getting you to buy what they’re selling, and usually only secondarily interested in your enjoyment of or satisfaction with the product.

Recently, however, some brands have seized upon an interesting strategy for dealing with this issue: get someone else to sell the product. Though professional salespeople struggle with trust, there is one employee who still retains it: the person who engineered, developed, or created it in the first place! Let’s call these people “Product experts.”

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