Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.
Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. While advertisement and sponsorship opportunities exist, getting started with Instagram is free and businesses can establish a significant following without spending a dime. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.
What is Instagram?
Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
Instagram is owned by its parent company Facebook and has over 1billion active users.
If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit.