Tag Archives: Instagram

Instagram is trying to neutralize bullies before they post | Fast Company

Facebook’s Instagram said today it is launching new tools designed to combat bullying on its platform, especially among teens.

One tool, which Instagram has already begun rolling out to users, is focused on would-be bullies. It uses artificial intelligence to notify users when a comment they’ve just composed might be considered offensive. “This intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification,” says Instagram head Adam Mosseri in a blog post Monday. “From early tests of this feature, we have found that it encourages some people to undo their comment and share something less hurtful once they have had a chance to reflect,” he writes.

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How to Use TikTok for Business | Business News Daily

If you’ve heard of TikTok, chances are you’ve got a teenager somewhere in your life.  The app, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter, and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them with lenses, filters, and AR features.

Originally known as Musical.ly, TikTok stepped neatly into the void left by Vine after its untimely departure in 2017 and has been steadily gaining the attention of young users and business owners alike ever since with its short, highly engaging content. Over 40% of the app’s users are between the ages of 10 and 19, making it a prime target for any brands seeking the elusive attention of Gen Z.

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Instagram: The dog that launched a social media giant | BBC News

Instagram has attracted a billion users since it was launched in 2010. Now, its founders have announced they are quitting the company.

Kevin Systrom and Mike Krieger have overseen the app’s rapid rise. But what made their idea so successful? And how has it continued to grow?

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Facebook and Instagram now show how many minutes you use them | TechCrunch

It’s passive zombie feed scrolling, not active communication with friends that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well being screentime management dashboards for Facebook and Instagram in the US before rolling them out to everyone in the coming weeks.

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The Hidden Value of Inspiring Your Customers | PROFITguide.com

Erica Dao used to shop at malls once a month, looking in stores and seeing what the mannequins displayed. Now, she mainly looks for inspiration on social media. “I discover brands through Instagram,” said Dao, 33, of St. Paul, Minnesota.

Those kind of shifts illustrate the way people are changing how they buy clothing. Shoppers aren’t just showrooming at stores and then buying the same items online if they can find better prices—it’s a more significant separation from the mall. That is spelling big problems for mall chains like The Limited, which has shut all 250 of its stores, and Wet Seal, which filed for bankruptcy.

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If Instagram Becomes Snapchat, Who Will Be Instagram? | Inc.com

It’s hard to remember now, but there was a time when Instagram was an app people used to make their photos look good. A retro wash of sepia here, a studied overexposure there, and, voilà, you could fool your friends into thinking you had an artist’s eye.

That was before the advent of Snapchat. For the past few quarters, Instagram has been sprinting with its hair on fire away from the idea that a good photo is one that looks like one a professional might have taken. Its only goal, seemingly, has been to make sure anything people like doing on Snapchat they’re able to do on Instagram, whether that’s marking up photos with drawings and stickers, publishing slideshow-like “Stories” that disappear after a day, or navigating between parts of the app by swiping around randomly. As of Tuesday, the cloning is complete, with Instagram adding face filters that allow users to alter their own appearances with augmented reality overlays.

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Why Spending $1,000 on an Instagram Post Might Actually Be Worth It | Inc.com

If the name Txunamy doesn’t ring any bells, you’re probably not a tween girl. The 7-year-old fashionista has nearly 700,000 Instagram followers. But Ezra Dabah knows Txunamy well: When the former Children’s Place exec was looking to bring brand awareness to his startup, Kidpik, he decided the best way to reach his target audience of young girls wasn’t with print ads or Facebook posts, but by enlisting a small army of pint-sized social-media stars.

“These influencers are celebrities within their own circles,” says the CEO of Kidpik, which sells clothes, footwear, and accessories. When Kidpik hired a handful of young influencers, including Txunamy, for a livestreamed fashion show, the video hit 10,000 views within an hour and wracked up more than 250,000 social-media impressions within a week. “Working with influencers means you’re able to build a brand in ways that you were never able to do before–in a much shorter time and for much less,” says Dabah, who doesn’t spend any money on traditional advertising.

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4 Surprising Words That Should Define Your Digital Strategy in 2017 | Adweek

The tree-decorating selfies have inundated Instagram, you’re receiving multiple festive discount emails each day, and you’re already having flashbacks to office holiday parties from years past.

That’s right, it’s the end of the year for marketers, and that means it’s time to look ahead to what trends, obstacles and issues we can expect in the coming year.

Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I’ve instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017.

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9 Digital Marketing Stats You Need to See From This Week | Adweek

It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

1. Instagram-Snapchat face off

Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand | Adweek

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. “She grabbed my hand and pulled me forward,” Osmann told Adweek. “I took one photo, and then we published it—that’s how we started doing this.”

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