Instagram is a great influencer marketing tool allowing you to increase your reach through (sponsored) updates from micro-celebrities.
But can it be used to drive traffic to your site?
In other words, can Instagram be turned into a brand-owned traffic and sales generation asset which will allow you to diversify your marketing channels without constantly relying on third-party collaboration?
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. App Annie said global spending across iOS and Google Play is up to $135 billion in 2021, and that figure will likely be higher when its annual report, including third-party app stores in China, is released next year. Consumers also downloaded 10 billion more apps this year than in 2020, reaching nearly 140 billion in new installs, it found.
Instagram is a great way to expand your business’s reach and engagement with your customers. Here are 12 reasons why you should make an account.
Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. While advertisement and sponsorship opportunities exist, getting started with Instagram is free and businesses can establish a significant following without spending a dime. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.
What is Instagram?
Instagram is a hugely popular photo and video-sharing social media platform. Users can share photo or video posts; temporary Stories that live on your profile for 24 hours; Reels, which are 15-second-max short-form videos; IGTV videos, and can even shop directly from e-commerce brands through the app.
Instagram is owned by its parent company Facebook and has over 1billion active users.
If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit.
A huge collection of states filed an antitrust lawsuit Wednesday accusing Facebook of suppressing its competition through monopolistic business practices. Forty-eight attorneys general across 46 states, the territory of Guam and the District of Columbia are behind the lawsuit, with only South Dakota, South Carolina, Alabama and Georgia declining to join.
The lawsuit, which looks at Facebook’s actions throughout the company’s history, alleges that the company bought competitors “illegally” and in a “predatory manner” in order to grow and preserve its market power. The suit cites Facebook’s acquisitions of Instagram and WhatsApp as prominent examples.
AS SOCIAL MEDIA platforms have evolved, they’ve become more and more about the moment—what you’re doing now, rather than what you were doing five years ago. While looking back through photos and posts can be heart-warming and provide a buzz of nostalgia, it can also be painful and embarrassing.
If your social media life spans more than a few years then you might not want friends, family, or prospective employers looking back on the sort of person that you used to be. Here we’ll show you how you can scrub your timelines on the three biggest social platforms, using both built-in tools and third-party add-ons.
From the entertainment sector to the health and fitness industry, stay-at-home orders have forced many entrepreneurs to improvise and share their skills virtually. Instagram Live has emerged as an outlet of choice for enterprising business owners. Hop on Instagram right now, and you’ll likely see dozens of users and brands either going live or advertising an upcoming live stream.
Though it’s becoming more popular in recent months, live-streaming has largely been underestimated. But it won’t stay that way for long: Instagram’s algorithm rewards live-streaming with additional push notifications and a position at the front of the line in users’ Stories feed, so it’s only a matter of time before brands and businesses catch on. Streamers can also see and respond to comments in real time, which opens up the potential to directly communicate with and engage your audience.