Tag Archives: Instagram

Instagram: The dog that launched a social media giant | BBC News

Instagram has attracted a billion users since it was launched in 2010. Now, its founders have announced they are quitting the company.

Kevin Systrom and Mike Krieger have overseen the app’s rapid rise. But what made their idea so successful? And how has it continued to grow?

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Facebook and Instagram now show how many minutes you use them | TechCrunch

It’s passive zombie feed scrolling, not active communication with friends that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well being screentime management dashboards for Facebook and Instagram in the US before rolling them out to everyone in the coming weeks.

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The Hidden Value of Inspiring Your Customers | PROFITguide.com

Erica Dao used to shop at malls once a month, looking in stores and seeing what the mannequins displayed. Now, she mainly looks for inspiration on social media. “I discover brands through Instagram,” said Dao, 33, of St. Paul, Minnesota.

Those kind of shifts illustrate the way people are changing how they buy clothing. Shoppers aren’t just showrooming at stores and then buying the same items online if they can find better prices—it’s a more significant separation from the mall. That is spelling big problems for mall chains like The Limited, which has shut all 250 of its stores, and Wet Seal, which filed for bankruptcy.

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If Instagram Becomes Snapchat, Who Will Be Instagram? | Inc.com

It’s hard to remember now, but there was a time when Instagram was an app people used to make their photos look good. A retro wash of sepia here, a studied overexposure there, and, voilà, you could fool your friends into thinking you had an artist’s eye.

That was before the advent of Snapchat. For the past few quarters, Instagram has been sprinting with its hair on fire away from the idea that a good photo is one that looks like one a professional might have taken. Its only goal, seemingly, has been to make sure anything people like doing on Snapchat they’re able to do on Instagram, whether that’s marking up photos with drawings and stickers, publishing slideshow-like “Stories” that disappear after a day, or navigating between parts of the app by swiping around randomly. As of Tuesday, the cloning is complete, with Instagram adding face filters that allow users to alter their own appearances with augmented reality overlays.

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Why Spending $1,000 on an Instagram Post Might Actually Be Worth It | Inc.com

If the name Txunamy doesn’t ring any bells, you’re probably not a tween girl. The 7-year-old fashionista has nearly 700,000 Instagram followers. But Ezra Dabah knows Txunamy well: When the former Children’s Place exec was looking to bring brand awareness to his startup, Kidpik, he decided the best way to reach his target audience of young girls wasn’t with print ads or Facebook posts, but by enlisting a small army of pint-sized social-media stars.

“These influencers are celebrities within their own circles,” says the CEO of Kidpik, which sells clothes, footwear, and accessories. When Kidpik hired a handful of young influencers, including Txunamy, for a livestreamed fashion show, the video hit 10,000 views within an hour and wracked up more than 250,000 social-media impressions within a week. “Working with influencers means you’re able to build a brand in ways that you were never able to do before–in a much shorter time and for much less,” says Dabah, who doesn’t spend any money on traditional advertising.

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4 Surprising Words That Should Define Your Digital Strategy in 2017 | Adweek

The tree-decorating selfies have inundated Instagram, you’re receiving multiple festive discount emails each day, and you’re already having flashbacks to office holiday parties from years past.

That’s right, it’s the end of the year for marketers, and that means it’s time to look ahead to what trends, obstacles and issues we can expect in the coming year.

Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I’ve instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017.

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9 Digital Marketing Stats You Need to See From This Week | Adweek

It’s been a fine week of digital marketing stats, so check out the nine data points below that got our attention:

1. Instagram-Snapchat face off

Adweek commissioned a survey from Survata that asked 511 Instagram and Snapchat users ages 13 to 34 how they feel about the apps and their impressions of the ads. Two of the more fascinating findings: 26 percent of respondents remembered seeing specific Snapchat ads, while 37 percent remembered seeing specific Instagram ads.

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How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand | Adweek

Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a simple shot of her walking through a door spray-painted with graffiti, his arm outstretched to hold her hand. “She grabbed my hand and pulled me forward,” Osmann told Adweek. “I took one photo, and then we published it—that’s how we started doing this.”

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Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest | Adweek

It was bound to happen sooner or later. For the first time, social media has nudged museums aside as the primary venue by which American consumers discover works of art.

According to a survey released this week by online auction site Invaluable, nearly 23 percent of Americans find artwork that appeals to them on social media channels such as Instagram or Pinterest. By contrast, 20 percent discover artwork by going to museums and nearly 16 percent by visiting brick-and-mortar galleries.

The findings are significant not just because Americans drop an estimated $150 billion on arts and entertainment each year, but because it suggests that millennial buyers seem far more comfortable buying art online as opposed to the staid and starchy world of galleries and auction houses.

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Instagram starts blocking ‘add me’ deeplinking for Snapchat, Telegram | TechCrunch

Facebook-owned photo-sharing platform Instagram is flexing its platform muscle by shutting down ‘add me’ deeplinking for some other social media services within its apps.

Previously Instagram users were able to include ‘add me’/’follow me’ links in a website section on their profile page, directly linking out to any other profiles they had on third party social services’ apps. Now attempting to type one of these links to a Snapchat or Telegram profile, within the Instagram app’s website field on a user’s profile, results in the following message…

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