You’ve heard the old saying. “There’s no such thing as a free lunch.” However, when it comes to advertising for a small business that saying is not true. In fact, there are some good ways to get free advertising. You just have to know where to look.
Free advertising methods have three advantages:
- Cost. Obviously, free options can stretch a tight marketing budget making it go farther.
- Creativity. Free options inspire you to be creative. They are perfect for shaking up a tired marketing strategy with fresh ideas.
- Word of Mouth. Many “no cost” solutions involve community engagement, spurring others to amplify positive word-of-mouth. This not only drives new sales, it can powerfully counteract reputation management issues such as bad reviews.
Of course, there are trade-offs. For example, free options to advertise your business often require a larger time investment. However, that downside may appeal to you more than blowing thousands of dollars on paid ads.
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