You’ve heard the old saying. “There’s no such thing as a free lunch.” However, when it comes to advertising for a small business that saying is not true. In fact, there are some good ways to get free advertising. You just have to know where to look.
- Cost. Obviously, free options can stretch a tight marketing budget making it go farther.
- Creativity. Free options inspire you to be creative. They are perfect for shaking up a tired marketing strategy with fresh ideas.
- Word of Mouth. Many “no cost” solutions involve community engagement, spurring others to amplify positive word-of-mouth. This not only drives new sales, it can powerfully counteract reputation management issues such as bad reviews.
Of course, there are trade-offs. For example, free options to advertise your business often require a larger time investment. However, that downside may appeal to you more than blowing thousands of dollars on paid ads.