Tag Archives: social media

Making Your Brand Stand Out On Social Media | Getentrepreneurial.com

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?

You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys.

But how? By knowing how to standout on social media.

Read More

Creative Job Applications | Business News Daily

Unconventional hiring methods are becoming more popular with younger generations of workers who are eager to demonstrate their skills.

Social media can be difficult for companies to navigate well, so make sure you have a good reason for creative recruiting.

A good way to start is with a hybrid of traditional and creative hiring methods.

Ever landed a job interview via selfie? A decade ago, you likely would have been laughed out of the office; these days, it’s not so ludicrous. In June of 2017, McDonald’s launched its Snaplications program, which lets job seekers start their application by sending in a 10-second Snapchat video explaining why they’d be a great employee. The idea is to give applicants a chance to showcase their personalities, which McDonald’s feels is key to a customer-facing role.

Read More

How to Use Social Media and Your Online Presence for Aviation Business | Small Business Trends

The challenge with the aviation industry is that the mainstream audience is not aware of the existence of uncommon niches. For example, the private and business aviation market. However, they seem to know about commercial airlines. But on the other side, it might seem that private or charter aviation kind of sells on its own. Still the competition is growing and kicking. Don’t forget that many capable individuals and corporate businesses might not even know that such a service is even an option.

In such a situation, it is essential to create an online presence through social media by dedicatedly promoting the aviation industry. It’s important to recognize any shifts and adapting to them accordingly. In simpler terms, work your best to keep up with the whimsical trends of social media. This is irrespective of the nature of business.

Read More

5 Types of Social Media Videos That Will Skyrocket Your Engagement Rates | Getentrepreneurial.com

There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.

With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.

In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.

Read More

Social Media Screenings Increase for Job Seekers | Business News Daily

What you post on social media could have serious repercussions on your professional life. It could cost you your current job or job opportunities in the future.

According to a 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees.

Managers look at social media accounts for an array of reasons, but many employers want to make sure a candidate will be a good fit with their company.

Read More

Instagram: The dog that launched a social media giant | BBC News

Instagram has attracted a billion users since it was launched in 2010. Now, its founders have announced they are quitting the company.

Kevin Systrom and Mike Krieger have overseen the app’s rapid rise. But what made their idea so successful? And how has it continued to grow?

Read More

What You Need to Know About the New Authorization for Facebook Pages Process | Small Business Trends

In its bid to ensure the people on Facebook are who they say they are, the social media giant has added yet another verification tool. From now on, people who manage a Page with a large US audience will have to complete an authorization process if they want to continue posting in their account.

With this authorization process in place, Facebook is looking to protect compromised accounts as well as limiting the reach of fake accounts. By asking the managers of the Page in question to secure their account with two-factor authentication and confirm their primary country location, the issues Facebook has been facing can be restricted.

Read More

13 Ways to Engage With Customers on Social Media | AllBusiness.com

With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach.

To assist you with your social media efforts, we asked 13 entrepreneurs from YEC the following question:

Q. What is the best way to use social media to engage your customers and clients to improve brand loyalty and reach?

Read More

The No. 1 Marketing Tool Every Business Needs | AllBusiness.com

The No. 1 Marketing Tool Every Business Needs

Website concept

Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small business owners seem to view a business website as an “extra” rather than what they really are: an essential foundation for their marketing efforts.

Source: Read More

A Quick Guide To Low Cost Internet Marketing Strategies | Getentrepreneurial.com

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiraling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand.

Read More