Tag Archives: social media

How to Manage (and Monitor) Your Reputation on Social Media | Entrepreneur

Facebook, Twitter, Instagram, Youtube; it’s tough to do business these days without having at least a fledgling presence on these and other social media sites. Although the purest definition of social media is “a technology platform that connects people,” it can also be a valuable advertising platform that gives a company a way to directly engage its fans on a wide scale.

Social media from a marketing and PR perspective should be used to hold a conversation with the public, and brands should be leveraging their experts to engage, pursue and control that conversation. This is how the most successful brands engage, listen and interact with their customers across a variety of platforms. The unsuccessful ones forget this, which makes them appear stale or distant at times — and sometimes even the source of anger as “greedy corporate giants,” because mismanaged social media is the perfect recipe for a bad reputation

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Marketing tools you may not have thought of | The Startup Magazine

Forget those traditional marketing methods – in today’s digital world, it makes sense to create a strong digital marketing strategy to give your startup company a boost from day one. Your strategy needs to incorporate SEO, social media, keywords, Google Analytics and strong, shareable content.

If you get this right, then you’ll be in the strongest position possible to help your company grow and your client base increase. So, what other marketing tools might be of interest to a company like yours? Read on to discover some marketing tools that you may not have thought of.

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Incorporating Tik Tok Into Your Marketing Strategy? | Getentrepreneurial.com

So, it’s 2020 and you finally figured out using Facebook to market is a great plan. You may have even added Instagram, Twitter, and Snapchat. But, as is standard in the world of Social Media there is a new platform to understand. Enter TikTok.

What the Heck is TikTok?

TikTok is currently the fastest growing Social Media platform of the 2010’s.

TikTok is a video-sharing social networking service owned by ByteDance. It is used to create short lip-sync, comedy, and talent videos. (Wikipedia) The minimum age for a user is 13 years old. Users can sign up using Facebook, Instagram, Twitter or an email account.

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How to Connect With Your Audience on Social Media | business.com

Here are some ways brands can build stronger connections online.

Social media has become an important part of every modern business’s marketing strategy. But coming up with relevant, interesting content to post is only half the battle. The other part is engaging with your followers to keep them coming back for more.

To help you with this task, we polled the members of the Young Entrepreneur Council to find out what brands need to remember when reaching out or engaging with their audience on social media. The YEC is an invite-only organization that is comprised of young entrepreneurs that represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.

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Instagram to now flag potentially offensive captions, in addition to comments | TechCrunch

Earlier this year, Instagram launched a feature that would flag potentially offensive comments before they’re posted. Now, the social media platform is expanding this preemptive flagging system to Instagram’s captions, as well. The new feature will warn users after they’ve written a caption for a feed post that Instagram’s AI detects as being similar to those that have already been reported for bullying.

It will not, however, block users from publishing their hateful remarks. Instead, Instagram says these little nudges simply give users time to reconsider their words — something it found was helping to cut down on the bullying taking place in the comments section after the launch of the earlier feature.

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Making Your Brand Stand Out On Social Media | Getentrepreneurial.com

Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?

You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys.

But how? By knowing how to standout on social media.

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Creative Job Applications | Business News Daily

Unconventional hiring methods are becoming more popular with younger generations of workers who are eager to demonstrate their skills.

Social media can be difficult for companies to navigate well, so make sure you have a good reason for creative recruiting.

A good way to start is with a hybrid of traditional and creative hiring methods.

Ever landed a job interview via selfie? A decade ago, you likely would have been laughed out of the office; these days, it’s not so ludicrous. In June of 2017, McDonald’s launched its Snaplications program, which lets job seekers start their application by sending in a 10-second Snapchat video explaining why they’d be a great employee. The idea is to give applicants a chance to showcase their personalities, which McDonald’s feels is key to a customer-facing role.

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How to Use Social Media and Your Online Presence for Aviation Business | Small Business Trends

The challenge with the aviation industry is that the mainstream audience is not aware of the existence of uncommon niches. For example, the private and business aviation market. However, they seem to know about commercial airlines. But on the other side, it might seem that private or charter aviation kind of sells on its own. Still the competition is growing and kicking. Don’t forget that many capable individuals and corporate businesses might not even know that such a service is even an option.

In such a situation, it is essential to create an online presence through social media by dedicatedly promoting the aviation industry. It’s important to recognize any shifts and adapting to them accordingly. In simpler terms, work your best to keep up with the whimsical trends of social media. This is irrespective of the nature of business.

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5 Types of Social Media Videos That Will Skyrocket Your Engagement Rates | Getentrepreneurial.com

There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.

With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.

In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.

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Social Media Screenings Increase for Job Seekers | Business News Daily

What you post on social media could have serious repercussions on your professional life. It could cost you your current job or job opportunities in the future.

According to a 2018 CareerBuilder survey, 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees.

Managers look at social media accounts for an array of reasons, but many employers want to make sure a candidate will be a good fit with their company.

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