Lead Generation Mistakes and How to Avoid Them | AllBusiness


Good content marketing starts with good lead generation. You’ve probably heard something like this before. But what is lead generation in the first place?

Lead generation is the act of collecting a list of names and contact information of people who will play a critical role in your content marketing strategy. These are the people that your search engine optimization SEO team will forge relationships with to promote your products.

Lead generation is usually the first step in any comprehensive SEO strategy. Establishing contacts will get the ball rolling in your campaign, allowing you to reach a targeted audience that will be more receptive to your business.

This is why it is incredibly important that you are able to conduct lead generation early on, and do it the right way. What are some of the pitfalls to avoid? Let’s take a look at some of them.

Read More.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s