Tag Archives: lead generation

Lead Generation Mistakes and How to Avoid Them | AllBusiness

Good content marketing starts with good lead generation. You’ve probably heard something like this before. But what is lead generation in the first place?

Lead generation is the act of collecting a list of names and contact information of people who will play a critical role in your content marketing strategy. These are the people that your search engine optimization SEO team will forge relationships with to promote your products.

Lead generation is usually the first step in any comprehensive SEO strategy. Establishing contacts will get the ball rolling in your campaign, allowing you to reach a targeted audience that will be more receptive to your business.

This is why it is incredibly important that you are able to conduct lead generation early on, and do it the right way. What are some of the pitfalls to avoid? Let’s take a look at some of them.

Read More.

Co-marketing is a powerful lead generation tactic|ducttapemarketing

One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it?

photo credit: Wicked LIttle Cake Company via photopin cc

What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf?Sound intriguing? Co-marketing, or getting others to actively market your business, isn’t a new concept, but surprisingly few do it actively.

The basic idea behind it is to form a small network of “best of class” providers who can act as an additional arm of marketing for each other. I’ve seen this done with remarkable results – sometimes tripling and quintupling the number of leads an organization creates –  particularly for businesses that operate on a the local level.

Read on for how to set it up.