All small businesses should have some sort of social media presence. The key is deciding what social media platforms are right for your business, and how to use the platforms to best market your products and services.
While Twitter isn’t the best social media platform for all businesses, for those that use it, it can be a powerful marketing and customer service tool. Business News Daily talked to small business owners and social media experts about how small businesses can market their brands on Twitter. Here are four tips.
Gillette sits as #18 on Forbes’ Most Powerful Brands list. How does a company that sells disposable razorblades for mere pennies on the dollar have a value of $16.8 billion dollars?
It’s because they leveraged what we now know as the razorblade model of business.
The business came about due to the creation of a disposable safety razor which coincidentally required the use of the blades made by whom? Gillette.
The basic principle of the razorblade model is to leverage a lower priced item (often labeled as a loss leader) in hopes that the customer comes back to your business which offers a premium component to said item. The lower-tiered item should, in theory, be valuable in its own sense but having access to the premium product increases its value and longevity, for the consumer.
These types of businesses have become commonplace.
Take a look at the printing industry which has a stronghold on printing supplies. Keurig, too, has a dominant share on the single cup brewing industry thanks to the inexpensive machine but premium priced K-cups.
The truth is that every business has an opportunity to uncover and leverage the razorblade model.
The following will provide a few tips (and examples) to do so.
Good content marketing starts with good lead generation. You’ve probably heard something like this before. But what is lead generation in the first place?
Lead generation is the act of collecting a list of names and contact information of people who will play a critical role in your content marketing strategy. These are the people that your search engine optimization SEO team will forge relationships with to promote your products.
Lead generation is usually the first step in any comprehensive SEO strategy. Establishing contacts will get the ball rolling in your campaign, allowing you to reach a targeted audience that will be more receptive to your business.
This is why it is incredibly important that you are able to conduct lead generation early on, and do it the right way. What are some of the pitfalls to avoid? Let’s take a look at some of them.
CrossFit is a fitness lifestyle that has taken the world by storm over the last few years. In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups. From garage set-ups to larger spaces, CrossFit “boxes” as CrossFitters like to call them are popping up all over.The brand has grown exponentially, with no advertising. People are addicted.CrossFit is the perfect example of a stripped-to-the-bone strategy for cult branding
Building a website is like building a house. When built properly, they both combine interdependent components into a functional and attractive whole. In a house, the components are things like plumbing and ventilation; in a website, they’re things like search engine optimization SEO and navigational structure.Both are enormous projects with thousands of variables, and although there may be 10 right answers to every question, there are also 50 wrong answers, which may explain why so many houses and websites turn into money pits. To keep this from happening to your site, avoid these 10 common traps.
1. Imprecise or Improper PurposeWhy am I building this website? Until you answer that question with the eloquence of an orator, do not start grabbing any tools. Many firms have only a vague idea of what they want their site to do. Others ask their site to do too much, not enough, or the wrong thing altogether. Behind every great business site is a crystal clear, sensible vision.
One of the biggest factors impacting the success of your marketing is how well your audience relates to your content. If your audience feels that you understand their needs and can help them, they will be more likely to respond to your calls to action. If your content isn’t relevant, they will tune your messages out.
But how exactly do you get to know your target audience? Understanding their pains, needs and wants can be challenging … especially if you spend all day running from meeting to meeting and crisis to crisis.
Here are 15 ways to get to know your audience: