What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.
- A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
- To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
- Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
- This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.
