There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.
With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.
In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.