Tag Archives: YouTube

How to Manage (and Monitor) Your Reputation on Social Media | Entrepreneur

Facebook, Twitter, Instagram, Youtube; it’s tough to do business these days without having at least a fledgling presence on these and other social media sites. Although the purest definition of social media is “a technology platform that connects people,” it can also be a valuable advertising platform that gives a company a way to directly engage its fans on a wide scale.

Social media from a marketing and PR perspective should be used to hold a conversation with the public, and brands should be leveraging their experts to engage, pursue and control that conversation. This is how the most successful brands engage, listen and interact with their customers across a variety of platforms. The unsuccessful ones forget this, which makes them appear stale or distant at times — and sometimes even the source of anger as “greedy corporate giants,” because mismanaged social media is the perfect recipe for a bad reputation

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Growing Sales On Youtube | Getentrepreneurial.com

One-third of internet users say they purchased a product because of YouTube.

You’d think brands would be YouTube experts. They’re not. Kids are doing a better job.

Literally.

There are 8-year-olds generating billions (with a B) of views with no paid advertising. There isn’t a single brand among the top 100 YouTube channels.

What is that brands are doing wrong? How can brands be successful on YouTube? There are three things to obsess over in order to grow a YouTube channel:

Focus on a single topic and content series

Optimize and refine your content

Ask people to subscribe

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Growing Sales On Youtube | Getentrepreneurial.com

One-third of internet users say they purchased a product because of YouTube.

You’d think brands would be YouTube experts. They’re not. Kids are doing a better job.

Literally.

There are 8-year-olds generating billions (with a B) of views with no paid advertising. There isn’t a single brand among the top 100 YouTube channels.

What is that brands are doing wrong? How can brands be successful on YouTube? There are three things to obsess over in order to grow a YouTube channel:

Read More

YouTube TV is Still Worth It Despite the Price Increase | Digital Trends

On Tuesday, YouTube announced that YouTube TV, one of the most popular options for streaming live TV, would be getting a price hike to $65 a month, up from $50.

The increase was met with angry tweets from customers and led to some questioning why YouTube TV is even necessary considering there are more affordable options, like Sling, FuboTV and Hulu with live options that all come in for less than YouTube TV now does.

I’m planning on sticking with YouTube TV, despite the rate hike, because it’s simply the best live TV streaming service around. Here’s why:

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How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube | Inc.com

By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So a lot of them simply put music on YouTube for free and focused on other ways to make money.

It was that “middle class” of artists that Jonathan Strauss and Alexandre Williams had in mind in 2015 when they founded Create Music Group, a platform designed to help musicians monetize their music on YouTube. Their pitch was simple and convincing: It consisted of an Excel sheet that showed all the instances in which a particular rising star’s music had been uploaded without her consent. Also in the doc was a royalty figure–not massive, but for some in the thousands–the musician would be able to collect per month if she signed up with Create.

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Iowa Misinformation Spreads Online, Despite New Policies | WIRED

Since 2016, social media sites including Facebook, Twitter, and YouTube have vowed to crack down on misinformation related to elections. Monday, they faced their first big test, when delayed results from the Iowa Democratic caucus gave rise to partisan infighting, rampant misinformation, and conspiracy theories. Unsurprisingly, things didn’t exactly go according to plan. Twitter struggled to contain viral electoral misinformation and unfounded accusations of vote rigging from Trump allies, while Facebook grappled with disinformation.

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YouTube, sorry for verification flap, reverses course | Fast Company

The YouTubers are mad and YouTube is sorry.

Google’s video service says it “missed the mark” yesterday when it announced sweeping changes to its verification program. Those changes would have stripped the verification badges from some of YouTube’s most prominent users, which might have affected how they appear in search results, but now the service is apparently rethinking its approach.

In an apologetic statement sent out from the Twitter account of CEO Susan Wojcicki, the executive apologized “for the frustration & hurt that we caused with our new approach to verification.” YouTube is “working to address your concerns & we’ll have more updates soon,” Wojcicki said.

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5 Types of Social Media Videos That Will Skyrocket Your Engagement Rates | Getentrepreneurial.com

There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.

With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.

In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.

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YouTube: LGBT video-makers sue claiming discrimination | BBC News

A group of YouTube video-makers is suing it and parent company Google, claiming both discriminate against LGBT-themed videos and their creators.

The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability.

But YouTube said sexual orientation and gender identity played no role in deciding whether videos could earn ad revenue or appear in search results.

A group is hoping a jury will hear its case in California.

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YouTube will now let you block recommendations from specific channels | Mashable

Most people who regularly use YouTube would probably admit that the site’s recommendation engine is a little wonky. For every time it shows you something you might genuinely want to see, it brings you something random at best and reprehensible at worst.

While it might take years for YouTube to fix all of its problems, it’s making one change to hopefully make the site better for its users. YouTube outlined a handful of new features that are coming soon to its website and mobile apps on the YouTube blog on Wednesday, including the ability to never see recommendations from specific channels.

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