Tag Archives: YouTube

5 Types of Social Media Videos That Will Skyrocket Your Engagement Rates | Getentrepreneurial.com

There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.

With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.

In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.

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YouTube: LGBT video-makers sue claiming discrimination | BBC News

A group of YouTube video-makers is suing it and parent company Google, claiming both discriminate against LGBT-themed videos and their creators.

The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability.

But YouTube said sexual orientation and gender identity played no role in deciding whether videos could earn ad revenue or appear in search results.

A group is hoping a jury will hear its case in California.

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YouTube will now let you block recommendations from specific channels | Mashable

Most people who regularly use YouTube would probably admit that the site’s recommendation engine is a little wonky. For every time it shows you something you might genuinely want to see, it brings you something random at best and reprehensible at worst.

While it might take years for YouTube to fix all of its problems, it’s making one change to hopefully make the site better for its users. YouTube outlined a handful of new features that are coming soon to its website and mobile apps on the YouTube blog on Wednesday, including the ability to never see recommendations from specific channels.

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YouTube’s Change in Subscriber Counts Sparks Its Own Drama | WIRED

YOUTUBE RECENTLY ANNOUNCED plans to change the way subscriber counts are displayed on the site. Beginning in August, instead of showing precise totals (i.e., 14,230,974), the video service will show a rounded number (i.e., 14 million).

Unlike similar redesigns by Twitter and Instagram, which deemphasized follower count by shrinking the type in which it is displayed, YouTube’s change eliminates publicly available precise tallies, meaning that only the YouTube creator will know exactly how many accounts have subscribed to their channel. What’s more, YouTube said the change will also affect the data it feeds outside services like Social Blade, which display real time subscriber counts, view totals, and estimate YouTubers’ potential earnings.

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YouTube starts to fact-check search results | Mashable

YouTube is dealing another blow to conspiracy theorists and disinformation peddlers.

The video platform has started rolling out text prompts, known as “information panels,” that provide fact checks when users search certain terms or phrases. The feature is currently being rolled out to a limited number of users in India, one country in particular where the spread of fake news has fatal consequences.

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YouTube reveals what curse words will get your video demonetized | Mashable

Hell yeah. YouTube is finally letting creators know what curse words they can use without taking a financial hit.

In a video uploaded to its Creator Insider channel, YouTube has finally defined what exactly constitutes profanity on the platform. YouTube creators have often struggled with censoring their own content over fear that their videos will be demonetized, thus affecting their earning potential.

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YouTube Taught Me More Than College | Mashable

As I get ready to walk at my college graduation next week, I have more gratitude for one thing above all: YouTube. YouTube was my go to while doing homework, prepping for exams or just when I needed to refresh a term meant.

It’s also the first place I go when I want to learn about a subject I don’t know a lot about. Time and again, YouTube has helped me understand concepts, offering numerous different explanations till I found one that clicked.

Sometime in high school, my Economics teacher introduced Keynesian economics to us with this video:

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Brands and Media Agencies Send Google an Ultimatum: Evolve or Else | Adweek

“Google’s next step is simple: they must acknowledge that they cannot grade their own homework.”

That’s one top media agency executive’s take on the scandal that has threatened to engulf the search and video giant over the past few days after AT&T, Verizon, J&J and pharma giant GSK became the latest big brands to pull all advertising from YouTube over disagreements on controversial content—including videos supporting terrorist groups like ISIS.

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What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them | Adweek

In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, “Opportunity does not discriminate.” In the background, Alicia Keys croons, “Change is gonna come.”

With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and acceptance off the field. Perhaps in keeping with that, the Nike Women account on YouTube—mainly used to promote Nike Training Club—has, since January, released four different regional ads that seize upon these ideas.

In other words, Nike appears to be doubling down on ads that speak directly to women, with calls to activate locally and change social norms.

So, we decided to talk to women from each market to get a better sense of what they’re saying. Find those conversations below, along with the ads.

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YouTube Go is finally here, kind of | Mashable

It seems Google is all prepared to release its anticipated data-conscious YouTube Go app to the public.

An early version of YouTube Go hit the Google Play Store Wednesday. The app, as promised by Google last year, is light (less than 10MB in size) and features an option to share files using Wi-Fi Direct protocol.

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