By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So a lot of them simply put music on YouTube for free and focused on other ways to make money.
It was that “middle class” of artists that Jonathan Strauss and Alexandre Williams had in mind in 2015 when they founded Create Music Group, a platform designed to help musicians monetize their music on YouTube. Their pitch was simple and convincing: It consisted of an Excel sheet that showed all the instances in which a particular rising star’s music had been uploaded without her consent. Also in the doc was a royalty figure–not massive, but for some in the thousands–the musician would be able to collect per month if she signed up with Create.
Since 2016, social media sites including Facebook, Twitter, and YouTube have vowed to crack down on misinformation related to elections. Monday, they faced their first big test, when delayed results from the Iowa Democratic caucus gave rise to partisan infighting, rampant misinformation, and conspiracy theories. Unsurprisingly, things didn’t exactly go according to plan. Twitter struggled to contain viral electoral misinformation and unfounded accusations of vote rigging from Trump allies, while Facebook grappled with disinformation.
The YouTubers are mad and YouTube is sorry.
Google’s video service says it “missed the mark” yesterday when it announced sweeping changes to its verification program. Those changes would have stripped the verification badges from some of YouTube’s most prominent users, which might have affected how they appear in search results, but now the service is apparently rethinking its approach.
In an apologetic statement sent out from the Twitter account of CEO Susan Wojcicki, the executive apologized “for the frustration & hurt that we caused with our new approach to verification.” YouTube is “working to address your concerns & we’ll have more updates soon,” Wojcicki said.
A group of YouTube video-makers is suing it and parent company Google, claiming both discriminate against LGBT-themed videos and their creators.
The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability.
But YouTube said sexual orientation and gender identity played no role in deciding whether videos could earn ad revenue or appear in search results.
A group is hoping a jury will hear its case in California.
Most people who regularly use YouTube would probably admit that the site’s recommendation engine is a little wonky. For every time it shows you something you might genuinely want to see, it brings you something random at best and reprehensible at worst.
While it might take years for YouTube to fix all of its problems, it’s making one change to hopefully make the site better for its users. YouTube outlined a handful of new features that are coming soon to its website and mobile apps on the YouTube blog on Wednesday, including the ability to never see recommendations from specific channels.
YOUTUBE RECENTLY ANNOUNCED plans to change the way subscriber counts are displayed on the site. Beginning in August, instead of showing precise totals (i.e., 14,230,974), the video service will show a rounded number (i.e., 14 million).
Unlike similar redesigns by Twitter and Instagram, which deemphasized follower count by shrinking the type in which it is displayed, YouTube’s change eliminates publicly available precise tallies, meaning that only the YouTube creator will know exactly how many accounts have subscribed to their channel. What’s more, YouTube said the change will also affect the data it feeds outside services like Social Blade, which display real time subscriber counts, view totals, and estimate YouTubers’ potential earnings.
YouTube is dealing another blow to conspiracy theorists and disinformation peddlers.
The video platform has started rolling out text prompts, known as “information panels,” that provide fact checks when users search certain terms or phrases. The feature is currently being rolled out to a limited number of users in India, one country in particular where the spread of fake news has fatal consequences.
Hell yeah. YouTube is finally letting creators know what curse words they can use without taking a financial hit.
In a video uploaded to its Creator Insider channel, YouTube has finally defined what exactly constitutes profanity on the platform. YouTube creators have often struggled with censoring their own content over fear that their videos will be demonetized, thus affecting their earning potential.
As I get ready to walk at my college graduation next week, I have more gratitude for one thing above all: YouTube. YouTube was my go to while doing homework, prepping for exams or just when I needed to refresh a term meant.
It’s also the first place I go when I want to learn about a subject I don’t know a lot about. Time and again, YouTube has helped me understand concepts, offering numerous different explanations till I found one that clicked.
Sometime in high school, my Economics teacher introduced Keynesian economics to us with this video: