YouTube says it will soon begin to demonetize some of the channels on its platform that market themselves as “made for kids” if the content they produce is low-quality, encourages negative behavior or attitudes, or is heavily commercial. The company had previously warned this sort of content would no longer be eligible for inclusion in its dedicated YouTube Kids app, but starting next month YouTube will also begin to enforce new monetization policies as well, which may impact the creators’ eligibility for or possible removal from the YouTube Partner Program.
YouTube first announced its plans to increase its protections for minors in August, saying that some of the updates would directly address upcoming regulations, while others were going beyond what would be required by law. At the time, YouTube said it would shift the default settings on videos for users ages 13 to 17 to private, would enable “take a break” and bedtime reminders for minors, would stop leveraging “interests” data for targeting teens and kids with ads, and more.
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