Influencer Marketing May Be Losing Its Influence | Business


“How to take a pic worthy of an Instagram influencer,” OnMilwaukee reported last week. “We asked Dallas influencers to explain what or whom they are influencing,” posted the Dallas Observer the same day. A few days later, Olivia Jade, beneficiary of the Operation Varsity Blues college admissions scandal, announced she’d be leaving the University of Southern California to become a full-time influencer.

At this point, it’s safe to say that influencer marketing is no longer the secret sauce it once was. There’s also some indication that the power of influencer marketing has peaked.

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