Niche: Required or Overblown for Your Consulting Firm? | David A. Fields


You’ve undoubtedly received plenty of advice to position your consulting firm in a narrow niche. Of course, you’ve also been advised to coat your daily diet with chocolate. (Maybe the latter advice was only from me, but it still counts.)

Niche, chocolate. Is either one really necessary?

Absolutely! Let’s look at some examples, a few benefits, and a very rough rule of thumb for consulting firm niches.

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