Tag: seo

Does SEO Work Anymore? 4 Outdated SEO Practices and What to Do Instead | All Business

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When search engine optimization (SEO) was a new discipline, companies could toss up a piece of content, such as a blog post, that included word-for-word keywords and reap the benefits. As Google’s algorithm evolved and competitors began their own SEO efforts, companies then needed to tweak strategies, but they could still hire someone to churn out some cheap, keyword-laden content to score SEO wins. They could still post guest-written content without reviewing it for quality; they could use and be rewarded for various SEO gimmicks.

The fact is, this is no longer possible—not by a long shot. Here are four outdated SEO practices that no longer work, and what you need to do differently today to improve your website’s Google rankings.

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5 Essential Strategies for Scaling Your E-commerce Business | The Startup Magazine

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As an e-commerce business owner, scaling your business is essential for success. It is vital to understand that there are different strategies for scaling depending on what type of e-commerce business you have. Here are five crucial tips for scaling your e-commerce business.

1. Invest In SEO

Search engine optimization (SEO) is essential for driving organic traffic from search engines like Google directly to your website or e-Commerce storefronts. SEO involves optimizing content with keywords related to your industry, building backlinks, and submitting sitemaps, so that search engines can crawl through your website easily. A Google ad agency with experienced professionals can also help you optimize your website and create engaging content that will draw attention to your products.

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5 Tips for Allocating Your Digital Marketing Budget | AllBusiness.com

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It’s no secret that digital marketing is essential to the success of any modern business. By the end of 2023, it’s expected that about 66.8% of all ad spend will be on digital platforms, with the majority spent on search and display advertising.

But for businesses that want to earn new customers online at a reasonable cost-per-acquisition, it can be difficult to determine how to allocate a digital marketing budget wisely. Between pay-per-click ads, SEO, native advertising, content marketing, and social media, there are so many options for brands to reach their target audience.

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Marketing tools you may not have thought of | The Startup Magazine

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Forget those traditional marketing methods – in today’s digital world, it makes sense to create a strong digital marketing strategy to give your startup company a boost from day one. Your strategy needs to incorporate SEO, social media, keywords, Google Analytics and strong, shareable content.

If you get this right, then you’ll be in the strongest position possible to help your company grow and your client base increase. So, what other marketing tools might be of interest to a company like yours? Read on to discover some marketing tools that you may not have thought of.

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Successfully Convert Your Leads With These 9 Tips | Business

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Industry experts share insights to help small businesses capture lead opportunities.

  • Audience research helps you generate leads and create a conversion plan.
  • Persistent follow-ups are important. Researchers say that 80% of sales require five follow-ups after the initial contact.
  • Pay attention to more than just the content on your business’s website. SEO, keywords and calls to action often point leads in the direction of a sale.

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The Ultimate Guide to Small Business Keyword Research | Duct Tape Marketing

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Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research.

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Why Local Reviews Are Becoming a Best Online Marketing Strategy for Small Businesses | All Business

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Among the relatively newer tactics to emerge in the online marketing world are ones that work on both an SEO and a social level—all while promising their own, independent benefits.

Local reviews are exactly what they sound like—reviews of your business written and posted by real customers on third-party directory or review sites like Yelp or TripAdvisor. Cultivating these local reviews by giving stellar service and making your presence on these review sites known (as directly soliciting reviews is a violation of most directory sites’ terms of service) holds numerous benefits for your business, and is becoming one of the most successful and most important online marketing strategies today.

So what is it that makes local reviews such an important and useful strategy?

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3 Ways to Survive the Coming Social Bust | SmallBusinessNewz

~ CBPS ~ Leave a comment

Compared to the last boom/bust technology cycle that culminated with the dot com crash of 2000, the social-era combatants are in an even more precarious position. Back then, the engine of the expansion was e-commerce, which at least generated revenue (although clearly not at ROI sufficient to save Pets.com, Webvan.com, Boo.com and legions of other online ghosts). Last time, success and failure was driven as much by expense control as revenue generation, and the huge influx of public market financing through IPOs allowed start-up companies to essentially trade dollars back and forth in a giant shell game.

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The Next Internet? Inside PARC’s Vision of Content Centric Networking | Xconomy

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The fundamental idea behind Content Centric Networking is that to retrieve a piece of data, you should only have to care about what you want, not where it’s stored. Rather than transmitting a request for a specific file on a specific server, a CCN-based browser or device would simply broadcast its interest in that file, and the nearest machine with an authentic copy would respond.

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The Anti-Google Movement is Gaining Momentum | Site Reference – Internet Marketing Articles

~ CBPS ~ 1 Comment

I have been always providing “great content” and got myriads of natural organic links plus all those things Google demands you to do. All that white hat SEO stuff people recommend to you. It doesn’t work though. Yes, I said it.

White hat SEO does not work.

You can be the whitest hat alive like I was on this blog and in the end you get a kick in your guts. Black hat SEO gets you penalized even faster but white hat SEO does as well.

The only thing that works is SEO 2.0 as in my original concept. You have to become independent of Google. You need to establish an audience on social media and direct traffic alias subscribers and returning visitors. Google is not a reliable traffic source whatsoever.

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