5 Tips for Allocating Your Digital Marketing Budget | AllBusiness.com

It’s no secret that digital marketing is essential to the success of any modern business. By the end of 2023, it’s expected that about 66.8% of all ad spend will be on digital platforms, with the majority spent on search and display advertising.

But for businesses that want to earn new customers online at a reasonable cost-per-acquisition, it can be difficult to determine how to allocate a digital marketing budget wisely. Between pay-per-click ads, SEO, native advertising, content marketing, and social media, there are so many options for brands to reach their target audience.

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