Tag Archives: online shopping

Here’s What Customers Love, and Hate, the Most About Online Shopping | Inc.com

A new report reveals the elements of your business’s e-commerce presence that customers care about the most–as well as the problems you must avoid.

Customers expressed greater satisfaction with shopping on desktop than on mobile websites or apps. “Mobile still has catching up to do,” said Lauren Freedman, senior consumer insights analyst at Digital Commerce 360, a Chicago-based research and media firm that released the report Monday along with Los Angeles-based customer analytics company Bizrate Insights. The report, which is based on a September survey of 1,000 online shoppers, recommends companies brush up on their mobile UX design.

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Walmart one-ups Amazon: You don’t need to leave home to return packages for free | CNN

Walmart is attempting to solve one of the biggest pain-points of online shopping — the dreaded return — with a new service.

The retailer announced Monday that it will pick up items shipped and sold by Walmart.com from customers’ homes through a new partnership with FedEx (FDX). Walmart said the “incredibly convenient” option is free and will remain in place beyond the busy holiday shopping season.

To use the new service, called “Carrier Pickup by FedEx,” customers have the initiate return process on Walmart’s website or app, schedule a date for pickup and print a label. Then it will be picked up by a FedEx employee.

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Study Finds Optimization Gap on Mobile Channels | Business News Daily

Mobile shopping is on the rise, according to a new study of 22,000 shoppers from around the world, as 78% said they’ve shopped via smartphone in the past six months.

Though mobile commerce is trending upward, 63% of the 4,600 business owners polled said they were able to accept mobile payments through their own channels.

Researchers found that women were more likely to shop through their smartphones than men, with 48% of women preferring that method, while 39% of men said the same.

Sleek, fast and powerful, today’s smartphones can instantly close the gap between far-flung relatives or broadcast pictures of your cat on the ‘gram. In recent years, these miniscule machines have also become a handheld portal to your favorite retailers, allowing users to shop to their heart’s content wherever they are. According to a recent study commissioned by PayPal, mobile commerce is not only growing at a global scale, but also transcends generational and platform divides.

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Retailers Have Long Feared Showroomers. Maybe They Should Love Them Instead | Forbes

When San Francisco-based management consultant Vivian Zeldis walks into a clothing store, she expects it to mirror the websites and apps where she now does most of her shopping. “I kind of want stores that look very clean and yet at the same time have all the sizes and all of the colors,” she says. “And I want to check out fast. I don’t want long lines. If there’s long lines, I leave.”

For years, traditional retailers have worried customers like Zeldis would hurt their bottom lines. The main concern is that consumers will go to physical stores to look around and evaluate products, then buy online from other sources, often at a discount – a practice called “showrooming.”

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 How To Make The Transition To Online Ordering Work For Your Customers | Getentrepreneurial.com

My cranberry experience was one of the worst online shopping experiences I have had this year! And it did make me realize that it’s a big step for any business, and perhaps an even bigger step for their customers, to make online shopping the only option. The question arises; should e-commerce be the only option? And what about the customers who don’t use computers; yes, they still exist; do they just fall by the wayside? How is your cranberry customer experience? This is a real life story:

The company which sells the best dried cranberries is Davis Lewis Orchards. The customer was my neighbor Mary Anne, who though she inherited her partner’s MacBook, only reads the news, and surfs modestly, and even today does not do email or any online ordering! She insists on a live person and telephone contact, and when asked for her email, smiles and says “Hello?” There is a segment of the population, usually over “a certain age” that does not use computers as we do. I’ve been doing email for close to 20 years and e-commerce for almost as long; in fact I tested some of the first e-commerce websites as a beta customer!

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Why Your Customers Abandon Online Shopping Carts | wonderbranding

I go into the garage for a hammer.

On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection.

Dropping the can at the curb, I turn and notice that the landscaper forgot to turn on the drip irrigation system, so I trot over and flip the switch. I walk back into the house and realize that I forgot to put the cold bottle of water back into the fridge. I open the door and find my hammer, sitting on the top shelf, chilling next to a bottle of Sauvignon Blanc.

I’m glad I found the hammer. The only question is, “What did I need it for in the first place?”

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